Creating a Press Kit: 6-Session Self-Paced Course

Learn what materials make a great press kit

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Learn the essential PR skills of creating press kits and online newsrooms for your company or organization, and the key contents to include. 

Assignments include visiting and analyzing online newsrooms, writing a press releases and pitches, creating bios of varying lengths and putting together fact sheets and backgrounders.

In this course, you will learn how to:

  • Create press kits and online newsrooms
  • Organize the essential contents of press kits and online newsrooms including press releases, bios and fact sheets
  • Decide which press kit format is right for various media opportunities
  • Distribute materials to the media
  • Pitch your clients' or company's news to reporters
  • Work with journalists so you make their jobs easier (not harder!)
  • Include corporate responsibility into your online newsroom

By the end of this course, you will have:

The skills to create press kits and online newsrooms as well as distribute information to the appropriate journalists and make them interested in covering the information in your press kit.

The self-paced course includes:

  • Six video lectures
  • Six presentations with resources to download
  • Quotes from real journalists about working with PR professionals that exhibit essential dos and don'ts
  • Suggested assignments

Linda Marsicano is the former vice president of corporate communications with Playboy Enterprises. She has also worked in executive PR roles for Exelon Corporation as well as nonprofit professional societies including the American Society of Plastic Surgery. She is currently a freelance public and media relations consultant. Linda has prepped CEOs and board members for appearances on 20/20, Dateline NBC, The Today Show, CNBC's SquawkBox and other national programs. She has been quoted extensively in the Wall Street Journal, The New York Times, and Chicago Tribune and has appeared on-air as a company spokesperson.

  • "Public relations is all-encompassing. The course covered writing press releases, pitching to media sources, writing bios, arranging press conferences and photo shoots, resume writing and much more! PR as a whole includes many things you may not realize, and Linda Marsicano brings it all together. She is very knowledgable and has great industry experience. As a teacher, Linda is very informative, personable, and honest. I would recommend this course to those who are interested in learning more about PR."

    Joanne Reid

  • "Linda's lessons were succinct, informative, and interactive. She had us do assignments with real clients in mind and gave us the confidence to send our work out. She made herself available to answer questions quickly and gave advice openly."

    Danette Kubanda

  • "Linda is a fantastic teacher. I started to feel like I actually knew her, despite this being an online course. She's informative, helpful, encouraging, and has a great sense of humor. I wouldn't hesitate to take another class with Linda, and hope I get the chance."

    Thomas McGinty

  • "Linda's experience really came through. She not only made the material understandable, but showed how it could be applied in the work place."

    Rafael Mangual

  • "I have been in the PR industry for over a year. Some of Linda's tips were things I wish I would've known before I started my job. Now I know what not to do with media and how to approach them correctly."

    Ana Serafin

  • "I just had an interview with a PR firm and was able to use the tools Linda taught in my interview. This class gave me a surer foundation and stronger negotiation points."

    Alex Keown

  • "Linda is an excellent instructor. Her knowledge is extensive. She had valuable, real-world experience and useful insights. I would attend another one of her courses in a flash."

    Felicia McGurren