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SUMMARY:Public Relations: Media Training and Relations - ONLINE - Dick Pirozzolo - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.In this class, you will learn how to:\n\nPitch contacts using media lists, online databases, blogs, and social media\n\nUnderstand what producers, news editors, and segment bookers look for\n\nMaster the media interview, from understanding types of interviews to developing questions and responses\n\nDevelop and write briefing documents and talking points that keep your client on message\n\nFollow up to land repeat appearances and build lasting relationships\n\nBy the end of class, you will have:A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T164116
UID:event_7856@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T172251
DTSTAMP;TZID=US-Eastern:20130220T172251
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Media-Training-and-Relations-crs7856.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: New Business Development - ONLINE - Dick Pirozzolo - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nTo start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.\n\nIn this class, you will learn how to:\n\nFind, target, and qualify new business leads\n\nLaunch a sales campaign and lead prospects through the path to closing\n\nPrepare winning sales presentations and deliver your pitch\n\nUse digital media to enhance your network\n\nSell add-on services to existing clients for increased revenue\n\nBy the end of class, you will have:The skills to win business, qualify leads, and close new accounts. You\'ll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through writtenand video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T164116
UID:event_7880@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130225T151604
DTSTAMP;TZID=US-Eastern:20130225T151604
DTSTART;TZID=US-Eastern:20130612T200000
DTEND;TZID=US-Eastern:20130612T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-New-Business-Development-crs7880.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations - ONLINE - Dick Pirozzolo - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nOver the last decade, we\'ve seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting. In this course, learn how to break into PR, enhance your skills, and develop PR programs. You\'ll also find out everything you need know to get that all-important first job.\n\nIn this class, you will learn how to:\n\nDevelop a targeted, tactical PR plan that generates results\n\nWrite dynamic biographies for yourself, your clients, and your associates\n\nExecute a targeted media outreach program geared to the needs of your client\n\nDraft attention-getting media pitch letters\n\nDistribute a news release\n\nBy the end of class, you will have:A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T164116
UID:event_8038@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130524T113455
DTSTAMP;TZID=US-Eastern:20130524T113455
DTSTART;TZID=US-Eastern:20130808T200000
DTEND;TZID=US-Eastern:20130808T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-crs8038.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: New Business Development - ONLINE - Dick Pirozzolo - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nTo start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.\n\nIn this class, you will learn how to:\n\nFind, target, and qualify new business leads\n\nLaunch a sales campaign and lead prospects through the path to closing\n\nPrepare winning sales presentations and deliver your pitch\n\nUse digital media to enhance your network\n\nSell add-on services to existing clients for increased revenue\n\nBy the end of class, you will have:The skills to win business, qualify leads, and close new accounts. You\'ll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through writtenand video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T164116
UID:event_8023@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T121031
DTSTAMP;TZID=US-Eastern:20130515T121031
DTSTART;TZID=US-Eastern:20130925T200000
DTEND;TZID=US-Eastern:20130925T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-New-Business-Development-crs8023.html?c=ical
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