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SUMMARY:Public Relations - ONLINE - Lindsey Benoit - 4 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nOver the last decade, we\'ve seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting. In this course, learn how to break into PR, enhance your skills, and develop PR programs. You\'ll also find out everything you need know to get that all-important first job.\n\nIn this class, you will learn how to:\n\nDevelop a targeted, tactical PR plan that generates results\n\nWrite dynamic biographies for yourself, your clients, and your associates\n\nExecute a targeted media outreach program geared to the needs of your client\n\nDraft attention-getting media pitch letters\n\nDistribute a news release\n\nBy the end of class, you will have:A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLindsey Benoit is Director of Communications for Women\'s Health. Prior to that, she was associate director of public relations at Self. She previously worked at the Conde Nast Media Group, where she executed Fashion Rocks and other large celebrity-driven events. \n\nLindsey started her career as a book publicist at Random House. In 2006, she created Rock for Lymphoma, a large-scale charity event at the Paradise Rock Club in Boston.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T110906
UID:event_7945@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T123253
DTSTAMP;TZID=US-Eastern:20130319T123253
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-crs7945.html?c=ical
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