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BEGIN:VEVENT
SUMMARY:Digital Project Management - ONLINE - Grace Begany - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to successfully manage an existing project or new product launch from conception to completion. We\'ll cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. \n\nYou’ll learn how to stay on top of the constantly evolving digital landscape to ensure that your projects take advantage of the latest trends and technologies. We’ll discuss the most common approaches to digital projects, including traditional, agile, and extreme methodologies, and how to evaluate what makes sense for a given project. We’ll also cover how to anticipate and avoid major issues and roadblocks, and what to do when things go wrong.\n\n \n\nIn this class, you will learn how to:\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nEvaluate the best approach and methodology for any project\n\nFoster the use of digital analytics as part of the digital project process\n\nBy the end of class, you will have:\n\nHands-on experience creating project management documents using Microsoft Project and Visio and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGrace Begany is a technology project management consultant with over 15 years experience directing digital projects. She works with clients on all phases of their technology project, from concept through launch and beyond, including ongoing digital measurement activities.\n\nPrior to this, she was director of online and software development for Kaplan, Inc, where she spearheaded many large-scale online, mobile, and web analytics initiatives. She has also managed digital projects for a publicly-held healthcare communications company and a software development start-up.\n\nTestimonials\n\n"Grace was fantastic. She came to chats prepared, and initiated conversation and questions. Her comments were helpful and encouraging. I wouldn\'t hesitate to take another course from her." -- Pam Remai\n\n"Grace is very knowledgeable on how to do your job as a project manager. She was very detailed-oriented and supportive. I appreciated her constructive criticism on assignments." -- Deborah Roman\n\n"Grace was incredibly well-prepared, articulate, and welcoming. She made sure students had time to ask questions and allowed us to share answers and experiences. I would definitely sign up for another class with her!" -- Maureen Schultz\n\n"I thought Grace was clear, inquisitive, and provided assignments rigorous enough to gain knowledge without over-burdening us. Her feedback was always timely and constructive, and the chat sessions were useful. She was also very conscientious of providing additional resources." -- Stefan Frank\n\n"Grace is an excellent instructor. She answered questions thoroughly and clearly has a great background in digital product management." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7828@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130125T144933
DTSTAMP;TZID=US-Eastern:20130125T144933
DTSTART;TZID=US-Eastern:20130522T200000
DTEND;TZID=US-Eastern:20130522T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Project-Management-crs7828.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Food Blogging - ONLINE - Helen Rosner - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFood blogging has launched careers. Just ask Julie Powell, who\'s used her food blog to land a book deal and the film Julie & Julia. \n\nIn this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We\'ll also discuss ways to apply these to the successful launch or update of your own food blog. \n\nWe’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications. \n\nIn this class, you will learn how to:\n\nCraft an engaging, clear blog post optimized for search \n\nDevelop a mission statement and theme for your blog\n\nIntegrate photo, video, social, and interactive media into your content strategy\n\nUse your blog to land writing jobs for food magazines, websites, and publications \n\nBuild connections with other food bloggers through link sharing \n\nBy the end of class, you will have: A food blog complete with a mission statement, posts, and a content plan.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nHelen Rosner is the editor of Saveur.com, the award-winning website of the food and travel magazine Saveur. Previously she worked as an editor of Grub Street New York, Grub Street Chicago, and as the online restaurant editor for New York Magazine.\n\nHelen is the co-founding editor of the former culinary culture blog EatMeDaily.com; the co-author, with Amanda Hesser, of the chapter "Food and Journalism" in the 2012 Routledge International Handbook of Food Studies; and a former cookbook editor. Her writing can be found in Saveur, New York Magazine, Eater, The Hairpin, and the Huffington Post, and her photography has appeared on Saveur.com, Out.com, and NYMag.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7868@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130222T141829
DTSTAMP;TZID=US-Eastern:20130222T141829
DTSTART;TZID=US-Eastern:20130522T200000
DTEND;TZID=US-Eastern:20130522T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Food-Blogging-crs7868.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:SEO: Advanced - ONLINE - Lisa Aragon - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. \n\nAdvanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.\n\nIn this class, you will learn how to:\n\nUse keyword tools to determine the most effective keywords for your content \n\nImplement link strategies that widen your site’s reach\n\nUse the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool\n\nPerform an SEO audit and a competitor analysis\n\nUnderstand how search algorithms function\n\nBy the end of class, you will have:A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.\n\nAdmission Requirements:This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns. \n\nPrior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.\n\nTestimonials\n\n"I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I\'ve started. Lisa is an amazing instructor and I\'d definitely take another class with her. I loved it." -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7809@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T162101
DTSTAMP;TZID=US-Eastern:20130118T162101
DTSTART;TZID=US-Eastern:20130522T210000
DTEND;TZID=US-Eastern:20130522T220000
LOCATION:Online 
URL:http://www.mediabistro.com/SEO-Advanced-crs7809.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Women\'s Magazine Writing - ONLINE - Sarah Smith - 10 sessions, $660
DESCRIPTION:\n\nPRICE\n$660 ($635 for AvantGuild)\n\nCOURSE DETAILS\nFrom Glamour to Good Housekeeping to theknot.com, women\'s magazines and websites are among the most lucrative and high-profile markets. In this intensive workshop, you will learn how to wow editors with the stories they want (and need).Each week, you\'ll produce a different story, each a type of article that is a mainstay at women\'s magazines and websites. You\'ll also workshop pitch letters, editing them to perfection to ensure they get read by editors. Your goal in this class is to pitch articles immediately after workshopping them. The pieces that you will complete include a short service piece, a Q & A, a health article, a personal essay, a long service piece, and a human interest piece (an "as told to" or narrative).In this class, you will learn how to:\n\nWrite in the voice of the magazine or website in which you want to be published\n\nKnow which sections are easiest to break into and are most "freelancer-friendly"\n\nFind sources\n\nRewrite and self-edit\n\nConnect with other writers in the industry\n\nBy the end of class, you will have:A complete portfolio of publishable articles that will impress any editor.Students who have taken this class have been published in:Real Simple, For Me, Woman\'s Day, Self, Seventeen, Pregnancy, Fit Pregnancy, Everyday with Rachael Ray, Cooking Light, and Redbook.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSarah Smith is a deputy editor at Redbook, where she oversees the Body (health, nutrition, and fitness) and Life (relationships, travel, money, and more) sections. She also spent 8 years at the National Magazine Award–winning Parenting and was the editorial director of the bi-monthly magazine KIWI, where she edited the cookbook Allergy Friendly Food for Families. \n\nSarah has 15 years of experience helping writers turn pitches and ideas into great essays, features, and short articles.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7818@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T150109
DTSTAMP;TZID=US-Eastern:20130122T150109
DTSTART;TZID=US-Eastern:20130522T210000
DTEND;TZID=US-Eastern:20130522T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Womens-Magazine-Writing-crs7818.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7821@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T160057
DTSTAMP;TZID=US-Eastern:20130122T160057
DTSTART;TZID=US-Eastern:20130523T200000
DTEND;TZID=US-Eastern:20130523T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7821.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Graphic Novel Writing - ONLINE - Danny Fingeroth - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nYou don\'t have to be an artist to make the next Batman or Persepolis. You just have to know how to write, attract artists, and make the world notice. Learn how to write a graphic novel script that will attract editors and agents. We\'ll show show you the entire graphic novel writing process, from devising a proposal and writing word balloons to surviving Comic-Con International and handling Hollywood. You\'ll learn how to express your ideas -- whether they be intensely personal or compellingly commercial -- through the graphic-storytelling medium. No drawing ability is required. \n\nIn this class, you will learn how to:\n\nDevelop ideas for a great story \n\nStructure a story \n\nWrite effective dialogue \n\nConnect with the right artist \n\nAvoid a beginner\'s creative and career missteps \n\nGet the green-light from an editor\n\nBy the end of class, you will have:\n\nA first draft of your script and an understanding of how to get it sold. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanny Fingeroth worked as a writer and editor for Marvel Comics, best known for his work on Spider-Man. He also created and edited Write Now magazine, the only how-to publication dedicated to comics writing and writers. He is co-author of How to Create Comics from Script to Print, as well as its companion DVD. Danny has also written Superman on the Couch, Disguised as Clark Kent, and The Rough Guide to Graphic Novels. He also co-edited The Stan Lee Universe, about the life and career of the co-creator of Iron Man and The X-Men.\n\nDanny has taught comics and graphic novel writing at NYU, The New School, and The MiMaster Art Institute in Milan. A recognized expert on comics and graphic novels, he has lectured at The Smithsonian Institution and The Metropolitan Museum. Danny also serves on the board of directors of the Institute for Comics Studies.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7887@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130226T152326
DTSTAMP;TZID=US-Eastern:20130226T152326
DTSTART;TZID=US-Eastern:20130523T210000
DTEND;TZID=US-Eastern:20130523T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Graphic-Novel-Writing-crs7887.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7776@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T145357
DTSTAMP;TZID=US-Eastern:20130110T145357
DTSTART;TZID=US-Eastern:20130523T200000
DTEND;TZID=US-Eastern:20130523T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7776.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7775@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T144555
DTSTAMP;TZID=US-Eastern:20130110T144555
DTSTART;TZID=US-Eastern:20130528T200000
DTEND;TZID=US-Eastern:20130528T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs7775.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Content Management - ONLINE - Katie Herrell - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nWriters and editors need to create and edit content online, but thanks to advanced content management systems, you don’t need programming knowledge to do it.\n\nWhether you are looking to implement a content management system, or CMS, for a personal project or need to get up to speed for your job, this class will give you hands-on experience working with WordPress and Drupal, two of the leading content management systems. You\'ll learn and practice the standard features you’ll encounter in any content management system.  \n\nIn this class, you will learn how to:\n\nNavigate WordPress and Drupal\n\nMake the most of the features of a WYSIWYG editor\n\nPrepare and publish online content, incorporating links, photos, keywords, and related content\n\nUse shortcuts and additional features to get the most out of a CMS\n\nUnderstand the differences among content management platforms, and how to know which is right for you\n\nBy the end of class, you will have:A thorough understanding of how to navigate a content management system and experience creating, editing, and publishing content.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKatie Herrell is the senior online producer for Active Interest Media\'s Outdoor Group (Backpacker.com, Climbing.com, Urbanclimbermag.com, and Nationalparktrips.com) out of Boulder, CO. \n\nShe has worked in digital magazine production for over ten years at Runnersworld.com, Prevention.com, Menshealth.com, and others. Katie has also published pieces in Bicycling, Sunset, 5280 (Denver\'s Mile-High magazine), Backpacker, and The Onion newspaper. \n\nTestimonials\n\n"Katie knows her stuff and is skilled at customizing the message to her students\' needs. If she doesn\'t know the answer to your question right away, she will find it." -- Jennifer Newens\n\n"Katie really knew the topic, lived it, and was able to share insight into online production that you can\'t read in a book. Her style was open and she welcomed any and all questions from the class!" -- Tracy Wetzel\n\n"Katie\'s informative, interactive course was tailored to the class\'s needs and helped me gain skills I need to thrive." -- Dawn Antoline\n\n"Writers and editors don\'t have to be afraid of online production thanks to Katie\'s patient and imaginative instruction. She will take you step by step into a world that is neither technically daunting, nor boring, but full of creativity and intellectual excitement." -- Anne Roark\n\n"Katie is terrific! She\'s an excellent communicator and is really interested in each student\'s goals, interests, and experience levels. Her approachable demeanor made learning the content a fun challenge. She\'s an expert and definitely one instructor you won\'t want to miss out on!" -- Vanessa Ziff\n\n"If you feel intimidated to learn about online production, then Katie is the best resource you have. For any level, she explains the information so clearly." -- Rikki Reyna\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7798@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T122340
DTSTAMP;TZID=US-Eastern:20130118T122340
DTSTART;TZID=US-Eastern:20130529T210000
DTEND;TZID=US-Eastern:20130529T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Content-Management-crs7798.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting: Creative Ad Writing - ONLINE - Kim Taylor - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn essential copywriting terms and techniques. If you\'re already working as a writer or copywriter, you\'ll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.\n\nClass will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads. In this class, you will learn how to:\n\nWork with graphics and photos to make a complete ad\n\nWrite benefit-driven headlines and body copy \n\nWrite for various advertising media: print, collateral, web, outdoor, and direct mail\n\nWrite and work from a creative brief\n\nJumpstart your ad portfolio and look for jobs\n\nBy the end of class, you will have:Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio. \n\nStudents who have taken this class have landed jobs at:Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.\'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.  \n\nTestimonials\n\n"Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising." -- Catherine Katsafouros\n\n"Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio." -- Liz Levy\n\n"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable." -- Eileen Mullarkey\n\n"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting." -- Jaime Fernandez\n\n"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles." -- Caroline Cooney\n\n"Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible." -- Kathleen Livingston\n\n"Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit." -- Dan Lanzilli\n\n"I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I\'m proud of and look forward to adding to. Thanks Kim!" -- Meredith Bell\n\n"Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!" -- Emily M. White\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7815@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T125325
DTSTAMP;TZID=US-Eastern:20130122T125325
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Creative-Ad-Writing-crs7815.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We\'ll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. You\'ll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.\n\nIn this class, you will learn how to: \n\nCreate and manage distribution lists, including resources for mass mailings\n\nEvaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate \n\nDevelop and execute copywriting and design techniques, including subject lines\n\nIntegrate social media tools into email campaigns to function as a part of your overall digital strategy\n\nPrevent blacklisting from servers\n\nBy the end of class, you will have:An email campaign designed to build traffic and increase sales.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7819@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130122T152859
DTSTAMP;TZID=US-Eastern:20130122T152859
DTSTART;TZID=US-Eastern:20130529T200000
DTEND;TZID=US-Eastern:20130529T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Email-Marketing-crs7819.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Memoir Writing: Master Class - ONLINE - Kelly McMasters - 8 sessions, $660
DESCRIPTION:\n\nPRICE\n$660 ($635 for AvantGuild)\n\nCOURSE DETAILS\nIn this intensive workshop, limited to 12 students, memoirist Kelly McMasters will help you hone your story arc, character development, setting, voice, point of view, level of diction, and every other element of your manuscript. Each week you will receive detailed feedback as you work toward polishing your sample chapters or manuscript for submission to agents.\n\nBy the end of class, you will have:At least three polished sample chapters ready to submit to agents with your book proposal.\n\nThis class is purely workshop-based and does not contain written lectures.\n\nAdmission Requirements:Students should come to class with a working manuscript. Apply with a letter of interest and writing sample.\n\nThe online classroom has several components:\n\nDiscussions: Join a weekly live, interactive discussion via video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKelly McMasters is the author of Welcome to Shirley: A Memoir from an Atomic Town. The book was listed as one of Oprah\'s top 5 summer memoirs and is the basis for the documentary film The Atomic States of America, a 2012 Sundance selection. Her essays, reviews, and articles have appeared in The New York Times, The Washington Post Magazine, River Teeth: A Journal of Narrative Nonfiction, Newsday, Time Out New York, and MrBellersNeighborhood.com.\n\nKelly is the recipient of a Pushcart nomination and an Orion Book Award nomination. She teaches in the undergraduate writing program and Journalism Graduate School at Columbia University.\n\nTestimonials\n\n"Kelly was incredible. I got an offer from a major publishing house just a few weeks after the class ended!" -- Tracy Slater\n\n"Kelly was generous with instruction and feedback. The class helped me hone a book proposal that promptly attracted a top book agent." -- Mei-Ling Hopgood\n\n"Kelly is one of the most talented, skillful, and generous instructors I have ever had. She gave us all detailed, constructive feedback and really helped us find universal stories." -- Jesaka Long\n\n"Kelly gives great feedback in a timely manner. She also creates a comfortable environment for students to give and receive feedback from each other." -- Diane Rothman\n\n"Kelly is skilled in bringing out your story and showing you how to make it universal." -- Alexis Maislen\n\n"Kelly was an awesome instructor. She coached and guided me through my strengths and weaknesses with professionalism and kindness." -- Barbara Reidmiller\n\n"If you worry about distance learning, I can tell you Kelly will make you feel like you\'re sitting in her living room. So let\'s just call it learning. The best kind." -- Linda Rehkopf\n\n"Kelly is incredibly genuine and truly wants her students to succeed. This class was worth every penny. I have enough information to put together my complete proposal and, hopefully, land a book deal!" -- Betsy Vereckey\n\n"Kelly was an excellent instructor and provided valuable real-world experience to help me forge a direction for my new project." -- Joe Grand\n\n"Kelly was a wonderful mentor and guided me through the process. She offered constructive comments that I could understand and use in my rewrite. I highly recommend her." -- Barbara Reidmiller\n\n"Kelly provided valuable input on areas that were working and those that needed improvement. Her tips can be used long after the class is finished and on multiple writing projects." -- Stacy Jensen\n\n"If you are serious about writing a memoir, this is the class for you.  I praise this class, the instructor, and mediabistro to anyone who will listen!" -- Melissa Renzi\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7752@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20121210T170605
DTSTAMP;TZID=US-Eastern:20121210T170605
DTSTART;TZID=US-Eastern:20130529T203000
DTEND;TZID=US-Eastern:20130529T213000
LOCATION:Online 
URL:http://www.mediabistro.com/Memoir-Writing-Master-Class-crs7752.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Semantic Technology & Business Conference: June 2-5 - San Francisco, CA - Kelly McMasters - 4 days, $1495
DESCRIPTION: WHAT: Explore challenges and opportunities impacting technologists\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7867.\n\nPRICE\n$1495 ($1495 for AvantGuild)\n\nCOURSE DETAILS\nSemTechBiz 2013 is the most authoritative conference on semantic technology for enterprise computing professionals. It covers every major technology and application are you\'ll need to know. Click here to go to the SemTechBiz site for the complete program.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7770@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T173710
DTSTAMP;TZID=US-Eastern:20130108T173710
DTSTART;TZID=US-Eastern:20130602T000000
DTEND;TZID=US-Eastern:20130602T000000
LOCATION:Hilton San Francisco Union Square: 333 O\'Farrell Street San Francisco, CA 94102 
URL:http://www.mediabistro.com/Semantic-Technology-Business-Conference-June-2-5-crs7770.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web: Advanced - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you’re developing copy for a website, Facebook Page, Twitter feed, or mobile device, advanced copywriting means leveraging relationships with your brand\'s most engaged customers and fans. Great copywriting creates brand evangelists, plain and simple.\n\n \n\nThrough weekly assignments, you\'ll learn how to craft engaging copy, choose the right platform for your message, and ensure that your client is found by search engines.\n\n \n\nIn this class, you will learn how to:\n\nCreate online copy that generates leads and sales\n\nUnderstand emerging technologies and where they fit into the copywriter\'s craft\n\nChoose the social and mobile platforms that will offer benefit to your brand and set a copy strategy for each platform\n\nBuild superlative relationships with your customers through multiple online channels \n\nOptimize your copy for search engines (SEO) from title to metatags to alt tags on images to keyword density in copy \n\nBy the end of class, you will have:\n\nMultiple samples of web and social media copy to add to your portfolio, and a deep understanding of how to write and deliver compelling online copy.\n\n \n\nAdmission Requirements:\n\nStudents should have a least one year copywriting experience, or have completed our Copywriting for the Web course. Apply with a note to explain your interest in this topic and a brief work history with details about your copywriting experience.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7806@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T155507
DTSTAMP;TZID=US-Eastern:20130118T155507
DTSTART;TZID=US-Eastern:20130603T200000
DTEND;TZID=US-Eastern:20130603T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-Advanced-crs7806.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Nonfiction Book Writing - ONLINE - Christa Bourg - 12 sessions, $675
DESCRIPTION:\n\nPRICE\n$675 ($650 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you will learn how to manage the tricky process of writing a nonfiction book from an instructor who has overseen the development of nonfiction titles of all kinds, including memoir, narrative journalism, self-help, social and political issue, business, and narrative nonfiction.\n\nFind out where to start, how to stay motivated, how to write for a specific audience, and how to establish a powerful voice. You\'ll get guidance while receiving invaluable feedback on your writing. Class will be a combination of lectures and weekly manuscript workshops.\n\nIn this class, you will learn how to:\n\nResearch your topic efficiently and effectively\n\nCreate a dramatic structure that makes your book a page turner\n\nFind and sustain the right voice\n\nDistinguish your book in a crowded marketplace\n\nNavigate the publishing industry\n\nBy the end of class, you will have:A draft of your nonfiction book manuscript, an outline for completion, and an understanding of how to navigate the publication process.\n\nStudents who have taken this class have published:Too Good to Be True: The Rise and Fall of Bernie Madoff (Penguin), The Creative Girl\'s Guide To Having It All: How to Brave the Odds and Make Your Way in a Creative Career (Perseus/Running Press), Something New: Wedding Etiquette for Rule Breakers, Traditionalists, and Everyone In Between (Simon Spotlight), Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams (Ballantine), and Read My Hips (Harmony)\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nChrista Bourg is a professional book packager and editor. She has developed books for various imprints at Random House, Penguin Group, Simon & Schuster, and Sterling Publishing in nearly every nonfiction category including business, memoir, parenting, lifestyle, home, health/medical, reference, and humor. She has also ghostwritten a number of titles including the recent New York Times and Wall Street Journal bestseller Taking People With You. \n\nTestimonials\n\n"Christa made the daunting process of crafting a book proposal much more manageable. Weekly assignments kept me on track and feedback shaped my idea into a solid, marketable proposal." -- Jessica DuLong\n\n"Christa is a fantastic instructor. She\'s thoughtful, her edits are incredibly thorough, and she takes the time to walk students carefully through their book projects. I\'ve taken three classes with her, and I keep coming back for a reason!" -- Corey Binns\n\n"Thanks to Christa\'s teaching, I was inspired to write a complete, polished proposal for my book. I signed on with the Zachary Shuster Harmsworth literary agency!" -- Joyce Hanson\n\n"Christa guided us through each section of our proposals and workshopped them thoroughly. I came out of the class confident in my proposal with the tools to navigate the business." -- Elise MacAdam\n\n"I workshopped a piece that will be published in a magazine, and the feedback and structure improved my work significantly!" -- Judy Kamilhor\n\n"Christa was informative and inspiring. I appreciated having someone so down to earth as her!" -- Philana Marie Boles, author of Little Divas, In the Paint, and Blame It on Eve\n\n"Christa was excellent! She has been in the industry for many years and was extremely informative and helpful. She\'s confident, patient, and thoughtful." -- Al Hazan\n\n"Christa is a very thoughtful, thorough, and patient instructor who takes a genuine interest in her students." -- Ian Morgan\n\n"Christa teaches you everything you need to know to impress agents and publishers with your book proposal and come one step closer to your publishing goal." -- Jennifer Poe\n\n"The timetable and deadlines provided me with the structure and motivation I needed. I walked away with a lot of practical knowledge on how to get published." -- Lynsey Griswold\n\n"Christa gives an excellent overview of the publishing world and what you need to do to get your proposal read. She offers solid advice to make your dream into a reality." -- Claudia Perry\n\n"I can\'t say enough good things about Christa. She gives insightful, precise, and helpful writing feedback. I went from chronic procrastination to having several chapters, a working plan, and a much more positive attitude." -- Karen Schechner\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7900@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T154541
DTSTAMP;TZID=US-Eastern:20130301T154541
DTSTART;TZID=US-Eastern:20130603T210000
DTEND;TZID=US-Eastern:20130603T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Nonfiction-Book-Writing-crs7900.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Production for Writers and Editors - New York, NY - Victoria Reitano - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\n \n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?\n\nThanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.\n\nIn this class, you will learn how to:\n\nNavigate and create content in a basic Content Management System, such as WordPress\n\nCrop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS\n\nUnderstand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence\n\nKnow which web technologies to follow and which to ignore\n\nMeasure effectiveness and revenue potential through traffic and user engagement analytics\n\nBy the end of class, you will have:A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.\n\nINSTRUCTOR BIO\nVictoria Reitano is a digital producer at the Emmy-award winning, nationally syndicated LIVE with Kelly and Michael. At LIVE, she manages the Google+ page, the GetGlue page, and produces content for the web to supplement on-air segments. Prior to this, she wrote and produced web content at ThisOldHouse.com. \n\nVictoria\'s also assigned, wrote, edited, and produced packages for Patch.com, UniversityChic.com, The Staten Island Advance\'s website, USAToday\'s college website and SDTimes.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7885@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130226T115303
DTSTAMP;TZID=US-Eastern:20130226T115303
DTSTART;TZID=US-Eastern:20130604T184500
DTEND;TZID=US-Eastern:20130604T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Digital-Production-for-Writers-and-Editors-crs7885.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Ad Sales - ONLINE - Simon Schatzmann - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSimon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.\n\nTestimonials\n\n"This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource." -- D. Cole\n\n"Simon went above and beyond to make sure all of us received the help we needed. He\'s informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7855@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T162047
DTSTAMP;TZID=US-Eastern:20130220T162047
DTSTART;TZID=US-Eastern:20130604T210000
DTEND;TZID=US-Eastern:20130604T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs7855.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Infographics and Data Visualization - ONLINE - Alberto Cairo - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nData is a science. But it’s also an art. Learn how you can use an infographic as a key strategy element for your content business. We’ll focus on how to think visually about data, and how to use an infographic to drive engagement, sales, or awareness for your brand. You\'ll also learn how to sense of website analytics, internal data, and content to build a data visualization that engages and informs. \n\nIn this class, you will learn how to:\n\nUse infographics to engage an audience in your brand, cause, or mission\n\nCreate and evaluate the merits of a data visualization  \n\nWork with free online tools to produce infographics  \n\nOverhaul your company\'s analytics and data for compelling content \n\nUnderstand the language of marketers, designers, and content producers -- and what you need from each  to produce your infographic \n\nBy the end of class, you will have: \n\nA spec for a data visualization and an understanding of the online tools available for infographics.  \n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAlberto Cairo is the author of The Functional Art: an Introduction to Information Graphics and Visualization, published by PeachPit Press, a division of Pearson Education. He was the director for infographics and multimedia at Editora Globo, the magazine division of the biggest media group in Brazil, where he acted as an executive editor for the weekly news magazine Época and as an internal consultant for 12 other publications.\n\nAlberto led the creation of the interactive infographics department at El Mundo, where his team won more infographics international awards than any other news organization worldwide between 2001 and 2005. He teaches information graphics and visualization at the School of Communication at the University of Miami and was an assistant professor at the School of Journalism, University of North Carolina-Chapel Hill.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7922@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130306T153021
DTSTAMP;TZID=US-Eastern:20130306T153021
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Infographics-and-Data-Visualization-crs7922.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Op-Ed Writing - ONLINE - Lionel Beehner - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nThe op-ed page is the most sought-after real estate in any publication, with more venues for your work as newspapers, magazines, websites, and blogs expand first-person content. Op-eds provide an opportunity for you to showcase great writing while laying out forceful arguments. This class will show you how to write powerful op-ed pieces that will make your voice heard in print, online, and around the world.\n\nIn this class, you will learn how to:\n\nConceive and structure a convincing op-ed\n\nOrganize your thoughts to present the best argument possible\n\nDecide which topics have the most impact\n\nUse first-person technique to write an engaging essay\n\nMake a pitch editors will notice\n\nBy the end of class, you will have:Three op-ed pieces, pitch letters, and ideas on where to pitch.Students who have taken this class have been published in:Huffington Post, the Los Angeles Times, NY Post, NY Daily News, The New York Times, the Washington Post, and Newsweek.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLionel Beehner has written for the op-ed pages of The Christian Science Monitor, Newsday, The Baltimore Sun, The Chicago Tribune, USA Today, The New Republic, Foreign Policy, Russia Journal, Kiev Post, Seed, and Worth magazine. His commentary has appeared on CNN International, BBC Radio, CNBC\'s Closing Bell with Maria Bartiromo, C-SPAN\'s Washington Journal, CBC, Bloomberg TV, and Voice of America. He has also written for The New York Times, Washington Times, Newsweek International, and Weekly Standard. \n\nLionel was the 2006 recipient of a German Marshall Fund journalism fellowship for a research project on post-Soviet youth movements in Ukraine and Belarus. He was also a senior writer for the Council on Foreign Relations and named a 2010 Truman National Security Project Fellow. \n\nTestimonials\n\n"Lionel knows exactly what he\'s talking about and has an impressive roster of published pieces. I got an op-ed published in The Los Angeles Times and syndicated as far away as Australia! Now I have the confidence to keep putting myself out there." -- Mary Kolesnikova\n\n"Lionel is engaging, incisive, friendly, and throroughly knowledgable about the field. I recommend this course to anyone intersted in breaking into op-ed writing." -- Alex Andrews\n\n"Lionel\'s class provided useful tools to develop and hone op-ed writing skills. His background enabled him to provide current, relevant information." -- Renee Fountain\n\n"Lionel is an accomplished op-ed contributor who is happy to share his talent to help his students get their op-eds published." -- Martha Katzeff\n\n"Lionel blends talent with experience, selflessness with tirelessness. Anyone wishing to enter the field should take one of his courses." -- Frank A. Campbell\n\n"I rate this class an A+. Lionel is a wonderful, fun, and honest editor, as well as a classy guy who gives us the real scoop on how to get a pitch to work." -- Donna DeLeno Neuworth\n\n"Lionel is a wonderful instructor. He really is the ideal teacher. He\'s extremely knowledgeable, passionate, and cares about improving his students\' skills. I highly recommend his course." -- Lonzen Rugira\n\n"Lionel is a real professional with a down-to-earth attitude. His comments are challenging but supportive and he has a good sense of humor and liveliness in his lectures and chats." -- Nick Kessler\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7903@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T103608
DTSTAMP;TZID=US-Eastern:20130304T103608
DTSTART;TZID=US-Eastern:20130604T210000
DTEND;TZID=US-Eastern:20130604T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Op-Ed-Writing-crs7903.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Public Relations: Media Training and Relations - ONLINE - Dick Pirozzolo - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.In this class, you will learn how to:\n\nPitch contacts using media lists, online databases, blogs, and social media\n\nUnderstand what producers, news editors, and segment bookers look for\n\nMaster the media interview, from understanding types of interviews to developing questions and responses\n\nDevelop and write briefing documents and talking points that keep your client on message\n\nFollow up to land repeat appearances and build lasting relationships\n\nBy the end of class, you will have:A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDick Pirozzolo is principal of Pirozzolo Company Public Relations, where he offers public relations, marketing communication, and media placement services to corporations and government agencies internationally. Prior to this, he served as public relations advisor to WBZ-TV Boston and was a newspaper reporter for the Worcester Telegram. Dick has arranged publicity for industries including technology, IT systems, homebuilding, television broadcasting, food, institutional, and retail financial services. \n\nFollowing 9/11, Dick was named media liaison for industry talks in New York on new security measures and technology. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and the CBS Evening News. His byline has appeared in The Affluent Page, The Boston Herald, Yankee, and the Washington Times. He is author of five nonfiction books.\n\nTestimonials\n\n"I enrolled for the certificate in Public Relations, and was stunned by how Dick exceeded all expectations! Our PR agency is more polished and refined in just a month\'s time. One assignment that I applied to a real-life prospect even resulted in our gaining a client! Don\'t miss this class." -- Diane Saarinen\n\n"Dick is knowledgeable and experienced, with the ability and enthusiasm to convey his knowledge. His lectures were well organized and informative. Right after class, I was able to generate media interest for my client directly related to Dick\'s suggestions." -- Tom Panas\n\n"Dick has great insights and an open, inviting teaching style. He has great experience and teaches in a way that is hands-on, interactive, and effective." -- Avantika Wagle\n\n"Dick teaches a wonderful class. He\'s a seasoned professional who shares his experiences and insider tips garnered over a lifetime of accomplishments." -- Maria Plati\n\n"Dick\'s class was richly informative, upbeat, involved, and interactive. A seasoned  professional, Dick taught with a twist and gave real-life examples from his own client roster." -- Susanne Macdonald\n\n"I drove two hours each way just for Dick\'s seminar, and I will recommend it to everyone I know. He was personable, knowledgeable, fun to work with, and I\'ll definitely look out for future courses he teaches." -- Andrew de Geofroy\n\n"If you want to learn PR and the latest methods from a pro, take this class. I traveled from New Jersey to Boston by bus to take Dick\'s class, and I would do it again!" -- Bob Taylor\n\n
LAST-MODIFIED;TZID=US-Eastern:20130522T115147
UID:event_7856@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T172251
DTSTAMP;TZID=US-Eastern:20130220T172251
DTSTART;TZID=US-Eastern:20130604T200000
DTEND;TZID=US-Eastern:20130604T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Public-Relations-Media-Training-and-Relations-crs7856.html?c=ical
END:VEVENT
END:VCALENDAR