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X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Product Management - ONLINE - Laura J. Peterson - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\n\n\nLearn to navigate the strategic and practical tasks of the product manager. We’ll focus on communicating across teams to understand user needs, lead tech improvements, and measure the way your customers interact with your product. This class is part product immersion and part tutorial in how to work effectively with a group of designers and developers. We’ll make sure you know how to establish priorities, balance expectations, and promote your strategic vision with business, design, tech, marketing, and executive teams.\n\n \n\nIn this class, you will learn how to:\n\nUnderstand the roles and responsibilities of a product manager\n\nOversee new product development from conception to execution\n\nCreate and prioritize requirements, user stories, use cases, and product management documents\n\n \n\n  72\n\n  544x376\n\n \n\nConsider user experience and design elements as a component of strategy\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nManage an existing product\n\nBy the end of class, you will have:Hands-on experience creating product management documents and an understanding of best practices used to manage new or existing digital products.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLaura J. Peterson is director of digital production at Grafik Marketing Communications, a full-service brand and digital agency. Prior to this, she launched software and web products for AOL, National Geographic Channel, and the College Board. Her curiosity about how and why high-value products are created unifies her product management background in video games, VoIP, digital media, and large interactive online experiences.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7960@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T161510
DTSTAMP;TZID=US-Eastern:20130403T161510
DTSTART;TZID=US-Eastern:20130716T200000
DTEND;TZID=US-Eastern:20130716T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Product-Management-crs7960.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copy Editing: Intro - New York, NY - Marisa Carroll - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis course is for anyone who wants to break into copy editing or feel more confident wrangling words. We\'ll cover the basics, from understanding copy editing marks to avoiding rookie grammar mistakes. You\'ll have the tools needed to enter the field and an understanding of how to create smooth, readable copy. And you\'ll have another skill you can add to your resume and put into action.\n\nIn this class, you will learn how to:\n\nDetermine when a sentence needs tweaking or is best left alone\n\nUnderstand copy editing lingo, including proofreading symbols and common terms\n\nNavigate stylebooks and prepare for a copy editing test\n\nFind the best reference materials for a copy editing assignment\n\nTailor a resume and find copy editing jobs\n\nBy the end of class, you will have:The tools to get work as a copy editor.\n\nINSTRUCTOR BIO\nMarisa Carroll is the copy chief at Seventeen magazine. Prior to this, she was a staff copy editor at Harper\'s Bazaar and a deputy copy chief at Us Weekly. She has been an adjunct instructor of rhetoric at The College of New Jersey and holds a master\'s degree in communication studies from The University of Iowa. Marisa\'s essays about film and television have appeared in The Essential Sopranos Reader and Magill\'s Cinema Annual. Her favorite punctuation mark is the em dash.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7928@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T120408
DTSTAMP;TZID=US-Eastern:20130311T120408
DTSTART;TZID=US-Eastern:20130717T184500
DTEND;TZID=US-Eastern:20130717T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copy-Editing-Intro-crs7928.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Your Own Website Using WordPress - ONLINE - Sallie Goetsch - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou need a website. You don’t need advanced coding experience to create one.In this course, learn how to build a website using WordPress, one of the most popular and robust content management systems. Through lectures, assignments, and interactive online discussions, you\'ll gain hands-on experience working within the open-source platform.  In this class, you will learn how to:\n\nInstall WordPress on your web hosting server with your own domain name\n\nUse WordPress to publish pages, articles, and multimedia content like video or photos\n\nChange the appearance of your site using WordPress themes, widgets, and simple CSS coding\n\nUse WordPress plugins to improve your site navigation, enable Google Analytics, or optimize your site for search engines    \n\nConnect with the WordPress community to establish the authoirty of your business or personal brand\n\nBy the end of class, you will have:A live WordPress website that you can maintain and update on your own. Admission Requirements: Students should be prepared to sign up for a web hosting plan (less than $10 a month) and domain name (around $15 a year). If you already have a web host, please have your FTP server name, user name, and password ready. If you already have a WordPress site, please know your login information. The online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSallie Goetsch works with individual clients, small businesses, and non-profit organizations to build and customize websites on WordPress. She has been online since 1985, when she was introduced to BITNET on the mainframe at Brown University.\n\nSallie started hand-coding HTML in 1994 to  produce a web version of her electronic journal. She discovered WordPress in 2005 and flung herself on it with gratitude because it made developing websites so much easier. In 2009, she became organizer of the East Bay WordPress Meetup. Sallie was previously a university lecturer in Greek and Roman drama. You can find her portfolio and blog at wpfangirl.com.\n\nTestimonials\n\n"Thanks to Sallie, I was able to create my WordPress website from scratch and have it up and running in 3 weeks!" -- Amadie Hart\n\n"Sallie has a knack for clearly and concisely explaining the technical aspects of launching a website and the tricky elements of WordPress. She provided very helpful suggestions and resources." -- Jill Laurinaitis\n\n"Sallie is a Wordpress guru and so helpful to me as I create my website. She does everything with a sense of humor and overextended her services for all of us as we went through the pains of putting up our sites." -- Greer Jonas\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7935@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T153910
DTSTAMP;TZID=US-Eastern:20130313T153910
DTSTART;TZID=US-Eastern:20130717T200000
DTEND;TZID=US-Eastern:20130717T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Create-Your-Own-Website-Using-WordPress-crs7935.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Novel Writing - ONLINE - Erika Mailman - 12 sessions, $675
DESCRIPTION:\n\nPRICE\n$675 ($650 for AvantGuild)\n\nCOURSE DETAILS\nJoin fellow writers in your pursuit of a first draft, under the guidance of a novelist who knows what she\'s doing -- and what you need to do. You\'ll learn the lost art of craft, the power of the outline, and how to find the "hook" that will sell your novel.\n\nYou\'ll get lessons on characterization, point of view, style, dialogue, plot, and silencing your inner critic. Students will share their work with the class at least three times and will join the instructor in providing feedback to other students.In this class, you will learn how to:\n\nWrite a strong outline -- and when to change it\n\nCreate believable characters\n\nCreate a consistent tone and point of view\n\nUnderstand the secret to dynamic dialogue\n\nProvide and receive useful feedback\n\nBy the end of class, you will have:A working first draft of your novel.\n\nStudents who have taken this class have published with:Simon & Schuster, Voice, Forge, and signed with the McIntosh and Otis agency.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nErika Mailman is the author of the novels The Witch\'s Trinity and Woman of Ill Fame. She has also published two nonfiction books about Oakland history and is a columnist for the Montclarion newspaper in Oakland. She has taught creative writing at the University of Arizona, the Tucson Open University, and others. \n\nTestimonials\n\n"Erika\'s example, encouragement, acuity, and good humor inspired every writer in our class and helped keep us focused on our goal. Time and money well spent." -- Bradley Owens\n\n"Erika got me motivated to start the novel that had been in my head for years! By the end of the class, I was 150 pages into my book and had the rest outlined." -- Lian Dolan\n\n"Erika is amazing! She breaks everything down into bite-sized pieces and makes novel writing much less intimidating." -- Alexa Fitzpatrick\n\n"Erika is a dedicated, knowledgeable, fun instructor. She gives solid feedback that really helped me shape my novel." -- Lynn Braz\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7934@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T152457
DTSTAMP;TZID=US-Eastern:20130313T152457
DTSTART;TZID=US-Eastern:20130717T220000
DTEND;TZID=US-Eastern:20130717T230000
LOCATION:Online 
URL:http://www.mediabistro.com/Novel-Writing-crs7934.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Reputation Management - ONLINE - Polly Wood - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nGoogle yourself or your business and see what comes up.  Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are -- one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what\'s the best way to respond to criticism on Yelp or other posting sites?\n\nYou\'ll learn how to:\n\nKnow what online reputation management is -- and isn’t -- and why it matters to everyone\n\nTurn feedback into benefits for businesses, consumers, and prosumers, from online reviews to social media\n\nRespond to commenters -- and what you should never do\n\nLearn from case studies from recent media disasters, including the Amy’s Bakery rant and the viral sorority girl email\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nPolly Wood is director of the special projects team for Reputation.com, the global leader in online reputation management and digital privacy protection. Her clients include politicians, Fortune 100 companies, and their executives.\n\nPrior to this, Polly served as a private equity research analyst with Hall Capital Partners, where she focused on venture capital managers across all investment stages. She is an MBA Candidate at Columbia University\'s Executive Program.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_8026@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T153329
DTSTAMP;TZID=US-Eastern:20130516T153329
DTSTART;TZID=US-Eastern:20130717T160000
DTEND;TZID=US-Eastern:20130717T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Reputation-Management-crs8026.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Search and Online Marketing - ONLINE - Nate Cooper - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIf you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You\'ll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.In this class, you will learn how to:\n\nUnderstand the difference between SEO and SEM\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7946@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T134115
DTSTAMP;TZID=US-Eastern:20130319T134115
DTSTART;TZID=US-Eastern:20130718T200000
DTEND;TZID=US-Eastern:20130718T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7946.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Personal Essay Writing - New York, NY - Whitney Joiner - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nFrom Anna Quindlen to Adam Gopnik, the work of personal essayists is increasingly filling the pages of magazines and websites, offering readers a glimpse of inner worlds and casting a light on the larger world around them. This class will focus on writing and selling first-person narratives, starting with short opinion and slice-of-life pieces appropriate for The New York Times op-ed page, and moving on to longer, reported pieces written in the first-person. Assignments will be workshopped and ready for pitching. In this class, you will learn how to:\n\nFind a narrative voice to anchor your essay\n\nTell a personal story without being whiney\n\nTell someone else\'s story\n\nKnow what to leave in and what to leave out\n\nSelf-edit and assess your voice, style, and tone\n\nBy the end of class, you will have:At least two complete and salable personal essays.\n\nStudents who have taken this class have been published in:The New York Times, Modern Love, Christian Science Monitor, The Washington Post, Newsweek, Self, Salon.com, Runner\'s World, the San Francisco Chronicle, and the London Times.\n\nINSTRUCTOR BIO\nWhitney Joiner is a senior editor at Marie Claire, where she edits well features, personal essays, and the magazine\'s Love/Sex section. A former editor at Seventeen and Salon.com, she\'s also the co-author of The Drama Years: Real Girls Talk About Surviving Middle School--Bullies, Brands, Body Image, and More. Whitney\'s contributed to ELLE, Glamour, The New York Times, and Teen Vogue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7975@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130411T152924
DTSTAMP;TZID=US-Eastern:20130411T152924
DTSTART;TZID=US-Eastern:20130723T184500
DTEND;TZID=US-Eastern:20130723T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Personal-Essay-Writing-crs7975.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - New York, NY - Grace Mangum - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7908@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T150039
DTSTAMP;TZID=US-Eastern:20130304T150039
DTSTART;TZID=US-Eastern:20130724T184500
DTEND;TZID=US-Eastern:20130724T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Web-Analytics-crs7908.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting: Creative Ad Writing - ONLINE - Dave Nieker - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nIn this class, you\'ll learn essential copywriting terms and techniques. If you\'re already working as a writer or copywriter, you\'ll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.\n\nClass will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads. In this class, you will learn how to:\n\nWork with graphics and photos to make a complete ad\n\nWrite benefit-driven headlines and body copy \n\nWrite for various advertising media: print, collateral, web, outdoor, and direct mail\n\nWrite and work from a creative brief\n\nJumpstart your ad portfolio and look for jobs\n\nBy the end of class, you will have:Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio. \n\nStudents who have taken this class have landed jobs at:Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDave Nieker is an award-winning copywriter whose work can be heard in a recent television spot for VIZIO All-in-One PCs and work for Chandon California Wineries. Other accomplishments include rebranding of the Hilton HHonors guest loyalty program, a series of radio spots for First Security Bank, and print and web work for the Florida Keys Tourism Council. \n\nDave has also produced work for Young and Rubicam Seattle, Engine Interactive, and Publicis in The West. He\'s written direct mail for FCB Direct, DDB Direct, and written copy for Microsoft, T-Mobile, drugstore.com, and WizKidsGames. You can view samples of his work at popcopy.com.\n\nTestimonials\n\n"Dave clearly knows his stuff and has the work to show for it. I will definitely take his advice!" -- Tim Gaskill\n\n"Dave was knowledgeable, patient, thorough, and I walked away feeling more confident about getting started in my career as a copywriter." -- Rebecca Waer\n\n"Dave provided the understanding, guidelines, tools, and confidence to create a portfolio and pursue copywriting." -- Lucy Bruttomesso\n\n"Dave is a fantastic teacher. His knowledge, experience, and expertise are first class and his teaching makes you feel like you can go and start applying for jobs." -- Georgia Cassimatis\n\n"Dave is a funny and knowledgeable instructor. He demystifies copywriting and gives you the skills to get your career started." -- Casa Wilson\n\n"Even though I\'m a working copywriter, Dave\'s overview of the industry and ad writing was extremely helpful. I feel much more confident in my craft." -- Shannon Flaherty\n\n"I highly recommend this class. I was able to immediately apply its lessons to my job. David really knows his stuff!" -- Maureen Vaught\n\n"For anyone wanting to learn the foundation of how to be a copywriter, this is the class for you. Dave\'s process is detail-oriented and he explains copywriting in a way you can understand. I will continue to use this class as a resource while I begin to build my career." -- Kimberly Goode\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7948@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130320T153557
DTSTAMP;TZID=US-Eastern:20130320T153557
DTSTART;TZID=US-Eastern:20130724T200000
DTEND;TZID=US-Eastern:20130724T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-Creative-Ad-Writing-crs7948.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Project Management - ONLINE - Grace Begany - 8 sessions, $550
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to successfully manage an existing project or new product launch from conception to completion. We\'ll cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. \n\nYou’ll learn how to stay on top of the constantly evolving digital landscape to ensure that your projects take advantage of the latest trends and technologies. We’ll discuss the most common approaches to digital projects, including traditional, agile, and extreme methodologies, and how to evaluate what makes sense for a given project. We’ll also cover how to anticipate and avoid major issues and roadblocks, and what to do when things go wrong.\n\n \n\nIn this class, you will learn how to:\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nEvaluate the best approach and methodology for any project\n\nFoster the use of digital analytics as part of the digital project process\n\nBy the end of class, you will have:\n\nHands-on experience creating project management documents using Microsoft Project and Visio and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGrace Begany is a technology project management consultant with over 15 years experience directing digital projects. She works with clients on all phases of their technology project, from concept through launch and beyond, including ongoing digital measurement activities.\n\nPrior to this, she was director of online and software development for Kaplan, Inc, where she spearheaded many large-scale online, mobile, and web analytics initiatives. She has also managed digital projects for a publicly-held healthcare communications company and a software development start-up.\n\nTestimonials\n\n"Grace was fantastic. She came to chats prepared, and initiated conversation and questions. Her comments were helpful and encouraging. I wouldn\'t hesitate to take another course from her." -- Pam Remai\n\n"Grace is very knowledgeable on how to do your job as a project manager. She was very detailed-oriented and supportive. I appreciated her constructive criticism on assignments." -- Deborah Roman\n\n"Grace was incredibly well-prepared, articulate, and welcoming. She made sure students had time to ask questions and allowed us to share answers and experiences. I would definitely sign up for another class with her!" -- Maureen Schultz\n\n"I thought Grace was clear, inquisitive, and provided assignments rigorous enough to gain knowledge without over-burdening us. Her feedback was always timely and constructive, and the chat sessions were useful. She was also very conscientious of providing additional resources." -- Stefan Frank\n\n"Grace is an excellent instructor. She answered questions thoroughly and clearly has a great background in digital product management." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7895@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T151210
DTSTAMP;TZID=US-Eastern:20130301T151210
DTSTART;TZID=US-Eastern:20130724T200000
DTEND;TZID=US-Eastern:20130724T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Project-Management-crs7895.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We\'ll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. Youu\'ll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.\n\nIn this class, you will learn how to: \n\nCreate and manage distribution lists, including resources for mass mailings\n\nEvaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate \n\nDevelop and execute copywriting and design techniques, including subject lines\n\nIntegrate social media tools into email campaigns to function as a part of your overall digital strategy\n\nPrevent blacklisting from servers\n\nBy the end of class, you will have:An email campaign designed to build traffic and increase sales.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7971@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130408T145234
DTSTAMP;TZID=US-Eastern:20130408T145234
DTSTART;TZID=US-Eastern:20130724T200000
DTEND;TZID=US-Eastern:20130724T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Email-Marketing-crs7971.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Grammar: Advanced - ONLINE - Magdalena</br> Alagna Schmidt - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to easily spot and fix problems as they exist in your professional and personal writing. By generating in-class writing samples and editing them, you\'ll learn how to proofread and edit your own work. We\'ll also study advanced proofreading techniques and learn how to develop checklists that ensure your work is error free, every time.\n\nIn class, you will learn how to:\n\nIdentify and replace weak verbs\n\nEliminate unnecessary wordiness at the sentence level\n\nWrite graceful comparisons\n\nUnderstand nominalizations and how to root them out\n\nAvoid the passive voice\n\nBy the end of class, you will have:The ability to unpack grammar issues at the sentence level.Admission Requirements: This class is designed for students who have completed Grammar, Punctuation, and Meaning or have proven writing and editing experience. Please apply with a letter of interest outlining your work experience.The online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMagdalena Alagna Schmidt has worked as a copy editor for Infobase Publishing, a copy chief and copy editor for Rosen Publishing, and a proofreader for The National Law Journal. She has edited hundreds of books on subjects ranging from the life and times of Abigail Adams to the dangers of cosmetic surgery. She holds strong opinions about split infinitives and serial commas.\n\nTestimonials\n\n"Magdalena is the high priestess of grammar. She will teach you how to make dangling participles, misplaced modifiers, and poorly formed sentences disappear from your life." -- Peter Messina\n\n"Magdalena is a wordsmith. Her class allowed me to walk away with the tools and guides to find answers to my grammar questions." -- Grace Cavallo\n\n"Magdalena gave me the tools to excel at copy editing. She met all my expectations in terms of course content and exceeded them in terms of her teaching style." -- Henry Visotski\n\n"Magdalena was enthusiastic about every topic and had an obvious fervor for the art of constructing sentences. She was approachable and professional."  -- Katie Sherman\n\n"Magdalena makes learning and relearning grammar rules fun! Having such an easy-going, knowledgeable instructor made class worth every minute and penny." -- Patricia DeLuca\n\n"Magdalena\'s presentations were engaging because she not only has an academic grasp of the subject, but also a hands-on approach which showed us what to expect in the industry." -- Nirvana Williams\n\n"Magdelena gives you the skills and confidence to become a copy editor in just weeks. Her extensive knowledge of grammar and language is an amazing added bonus." -- Karen Grant\n\n"Magdalena is outstanding! She really knows her stuff, communicates clearly, and inspires confidence. She offered great insights." -- Jody Potter\n\n"Magdalena was inspired about grammar and her passion for it was infectious." -- Gabrielle Zuckerman\n\n"I began using the material we covered on the job right after the first class. This is real-world grammar at its best." -- Gloria Dawson\n\n"Magdalena is smart, knowledgeable, lighthearted yet serious, respectful, and very encouraging. I can\'t imagine anyone being better." -- Fran Schoenfeld\n\n"I took this class together with my daughter, and we both felt the information Magdalena presented was useful, important, and relevant." -- Mary Brown\n\n"Magdalena really knows grammar. She is approachable and emphasizes practicality over jargon. This course will benefit everyone from the novice to the seasoned professional." -- Stuart Ellison\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7932@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T150747
DTSTAMP;TZID=US-Eastern:20130313T150747
DTSTART;TZID=US-Eastern:20130724T210000
DTEND;TZID=US-Eastern:20130724T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Grammar-Advanced-crs7932.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Boot Camp for Journalists - ONLINE - Julia Dahl - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nThis intensive course is designed for writers, editors, and bloggers who want to produce more content to advance their career and add to a body of published work. Class will operate like a writer’s workshop. Each week you will turn your ideas into a fully-executed article fit for publication, and you’ll create the pitch letters to match. In this class, you will learn how to:\n\nDraft a pitch an editor can\'t turn down\n\nUnderstand the audience of a publication – and tailor your article accordingly\n\nDiscover which magazines, websites, and blogs are most freelancer friendly\n\nUnderstand the difference between a good idea and a good article\n\nEdit yourself and manage tight deadlines\n\nBy the end of class, you will have:A service or how-to piece, an arts and culture review, a profile, a metro section piece, an editorial, a business or news article, a personal essay, and multiple pitch letters.\n\nStudents from this class have been published in:The New York Times, Portfolio, The Village Voice, The New York Observer, Pregnancy, Fit Pregnancy, and Real Simple.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJulia Dahl\'s feature articles have appeared in Salon, The Boston Globe Magazine, The Columbia Journalism Review, O, The Oprah Magazine, Seventeen, Miller-McCune, Slate, and the New York Post. Prior to becoming a full-time freelancer, she was an editor at Redbook and Marie Claire. Julia has a masters in journalism from American University and spent two years as deputy managing editor of TheCrimeReport.org. She is currently a writer/producer at CBSNews.com\'s Crimesider website. Testimonials\n\n"I\'ve sold three pieces that we workshopped in class and have four more ready to pitch. This course was the closest thing to J-school without the tuition." -- Steven Yoder\n\n"My first piece just came out in Woman\'s Day, and I\'ve sold 3 more stories for inclusion in upcoming issues. The course has already more than paid for itself." -- Nicole Rosenleaf Ritter\n\n"Julia is a seasoned expert and her approachable demeanor put all members of the class at ease. This was a terrific course!" -- Andrea Sarubbi\n\n"I finished the course with 5 solid writing assignments that are all circulating with editors at major magazines now." -- Jennifer Rudolf\n\n"Julia was exceptionally great. She\'s very knowledgeable in this market, very generous in sharing her insights, and took great care in giving meaningful and encouraging feedback." -- Erin Harrington\n\n"Julia was a true inspirational mentor. I\'ve read a lot of books on magazine writing and was amazed how much more I learned from this class." -- Wendy Land\n\n"Julia gave us great insight into freelancing. I ended up selling my first assignment to Pregnancy." -- Michele Wallach \n\n"Julia made us all feel more confident. In fact, I\'ve already sold a piece to Self." -- Kelley Vick\n\n"Julia has inspired me in my writing and in my career. Everyone should take a course with her!" -- Jessica Silvester\n\n"Julia is a fantastic editor. She\'s constructive, supportive, and she knows how to make your work better. She knows the business, and offers invaluable insight on how to write for magazines." -- Mary Block\n\n"Julia was everything you would want from an instructor. She was extremely knowledgeable, helpful, thoughtful, and fun!" -- Joanne Rendell\n\n"I left the class with several articles, one of which was accepted by a major NYC publication. Take this class. You won\'t be disappointed." -- Alisha McKinney\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7991@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130426T123356
DTSTAMP;TZID=US-Eastern:20130426T123356
DTSTART;TZID=US-Eastern:20130725T210000
DTEND;TZID=US-Eastern:20130725T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Boot-Camp-for-Journalists-crs7991.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Young Adult Novel Writing - ONLINE - Stephanie Kuehnert - 12 sessions, $675
DESCRIPTION:\n\nPRICE\n$675 ($650 for AvantGuild)\n\nCOURSE DETAILS\nWe live in the golden age of young adult literature, with young people buying books at the fastest rate in decades. Think Hunger Games, Twilight, or Harry Potter. YA novels are now respected as important money-makers at publishing houses, and they win honors such as the Printz, Newbery, and National Book Awards. The goal of this class is to finish your YA or middle grade novel in 12 weeks.\n\nIn this class, you will learn how to:\n\nWrite a proposal that doesn\'t end up in the slush pile\n\nEvaluate what topics are teen cliches, and how to stay away from them\n\nKnow whether or not you need an agent and, if so, how to get one\n\nWrite for teens without being condescending\n\nEvaluate your story arc for a teen audience\n\nBy the end of class, you will have:A complete first draft of your YA or middle grade novel.\n\nStudents who have taken this class have published with:Simon & Schuster, Razorbill, Viking, Random House, Simon Pulse, and Grosset & Dunlap, and sold 4-book deals to Penguin and 2-book deals to HarperCollins.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nStephanie Kuehnert is the author of the young adult novels I Wanna Be Your Joey Ramone  and Ballads of Suburbia, both published by MTV Books. Stephanie received her MFA in Creative Writing from Columbia College Chicago, where she teaches young adult fiction. She is also a staff writer for Rookie, an online magazine for teenage girls edited by Tavi Gevinson.\n\nThe Chicago Sun-Times said of her young adult fiction, "With her first two novels, Stephanie has created vivid pictures of teenage lives that lie in that borderland that abuts adulthood. It is a fertile, confusing and intense place, and she never holds back. But like a good ballad, she keeps the stories taut and precise, with a touch of heart thrown in for good measure."\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7951@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130322T152605
DTSTAMP;TZID=US-Eastern:20130322T152605
DTSTART;TZID=US-Eastern:20130725T220000
DTEND;TZID=US-Eastern:20130725T230000
LOCATION:Online 
URL:http://www.mediabistro.com/Young-Adult-Novel-Writing-crs7951.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside Bitcoins: July 30 - New York, NY - Stephanie Kuehnert - 1 day, $249
DESCRIPTION:WHEN: July 30, 2013\n\nWHERE: New Yorker Hotel, 481 8th Avenue, New York, NY 10001\n\n \n\n \n\nPRICE\n$249 ($249 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113637
UID:event_7997@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T112914
DTSTAMP;TZID=US-Eastern:20130503T112914
DTSTART;TZID=US-Eastern:20130730T000000
DTEND;TZID=US-Eastern:20130730T000000
LOCATION:New Yorker Hotel 481 8th Avenue, New York, NY 10001
URL:http://www.mediabistro.com/Inside-Bitcoins-July-30-crs7997.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:SEO Writing - ONLINE - McLean Robbins - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nIn this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We\'ll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.\n\nStudents will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.\n\nIn this class, you will learn how to: \n\nIdentify your audience and conduct keyword research accordingly\n\nUse Google Trends and the Google Keyword Tool to understand keyword densities\n\nUse social networking sites to distribute your work and build your authority for search engine ranking\n\nApply techniques for effective tagging\n\nNavigate through the ever-changing landscape of Search to maintain visibility\n\nBy the end of class, you will have: The skills to use keyword research and analysis to drive traffic to your blog or website.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMcLean Robbins leads the copywriting and content strategy department at MICROS eCommerce, an internet marketing firm where she concentrates on developing innovative content strategies for the world\'s leading hotels and resorts. She has extensive experience in producing high-visibility web content and designing effective social media campaigns that help build brand and personal visibility.\n\nBased in Washington, DC, McLean is also a luxury journalist and blogger for The Washingtonian, Forbes Travel Guide, Robb Report, and AOL.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113638
UID:event_7967@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T114640
DTSTAMP;TZID=US-Eastern:20130404T114640
DTSTART;TZID=US-Eastern:20130801T210000
DTEND;TZID=US-Eastern:20130801T220000
LOCATION:Online 
URL:http://www.mediabistro.com/SEO-Writing-crs7967.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Grammar and Punctuation - ONLINE - Gaylord Fields - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember sixth grade English class? We don\'t either. Get a grammar refresher and learn the rules that matter and those you can break. This course will help you navigate best grammar and style practices to produce clear, concise and engaging copy for editorial, business, or creative writing.\n\nIn this class, you will learn how to:\n\nUnderstand the various parts of speech\n\nMake sure your subjects, verbs, and objects agree\n\nEnsure that punctuation serves the sentence\n\nCraft a perfect sentence\n\nDefine of exactly what style is and why it differs from style guide to style guide\n\nBy the end of class, you will have: Training in the fundamentals of grammar to improve your current and future writing projects.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video \n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGaylord Fields is editor, special projects at RollingStone.com. Prior to this, he was senior editor at AOL Music and a copy editor and copy chief at Rolling Stone, This Old House, Spin, and Spy. He is also a longtime writer of articles and reviews on music and popular culture.\n\nWhile Gaylord has a definite opinion on use of the serial comma, he saves such discussions for parties.\n\nTestimonials\n\n"Everyone needs a grammar refresher. If you\'re looking for a quick, painless class to remind you of the basic and very important rules, this class is for you." -- Lauren Szczerba \n\n"Gaylord was great! He knows the English language inside and out, and there was never a question he couldn\'t thoughtfully address." -- Steve Boudreault\n\n"Gaylord was wonderful and his lectures were both entertaining and informative. He was knowledgeable, funny, and responsive." -- Lia Huber\n\n"Gaylord was very knowledgeable, gracious, and kind. I greatly appreciated how he reviewed our assignments. For questions we got wrong, he not only marked them as such, he explained why." -- Todd Burger\n\n"Gaylord knew precisely the right way of framing a grammar issue and helped make the nuances of the English language instantly clear. This is the self-editing class that everyone in media sorely needs." -- Ethan Stanislawski\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113638
UID:event_7988@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130426T113546
DTSTAMP;TZID=US-Eastern:20130426T113546
DTSTART;TZID=US-Eastern:20130805T210000
DTEND;TZID=US-Eastern:20130805T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Grammar-and-Punctuation-crs7988.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Event Planning - New York, NY - Nicole Halton - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you\'ll learn how to create successful events from conception to completion. You\'ll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you\'ll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.\n\nIn this class you\'ll learn how to:\n\nCreate production documents including production reports, timelines, budgets, and event recaps\n\nDevelop invitations, advertisements, calendar listings, and media alerts \n\nCreate and manage an event budget\n\nWrite effective sponsorship decks\n\nThink creatively to build strategic collaborations\n\nBy the end of class, you will have: The skills to create successful events for a brand, business, or client.\n\nINSTRUCTOR BIO\nNicole Halton is director of corporate events for Disney/ABC Television Group. Her events have included ABC Family Upfront Party and Presentation, the Disney Camp Rock 2 premiere event, the ABC Daytime Casino Party, ABC Family Screening events, and Super Soap Weekend at Walt Disney World.\n\nShe previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O\'Neal, Vogue magazine, The Emmy Awards, and Access Hollywood. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events with world class properties and sponsors including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, Essence Music Festival, Fashion Rocks, and the ESPY Awards.\n\nTestimonials\n\n"Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills.\' -- Timothy Kirk\n\n"Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career." -- Kristi Appleby\n\n"Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from." -- Michele Miller\n\n"Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!" -- Elecia James\n\n"Nicole\'s experience in event planning allowed her to guide class discussions and share insights on problems that we might have as professional event planners while still letting the members of the class contribute. I hope I\'ll be half as good an event planner as Nicole when I grow up." -- Adam Tracey\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113638
UID:event_7944@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130319T114421
DTSTAMP;TZID=US-Eastern:20130319T114421
DTSTART;TZID=US-Eastern:20130806T184500
DTEND;TZID=US-Eastern:20130806T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Event-Planning-crs7944.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Final Cut Pro X - ONLINE - Karen Nourse - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\n\n\nLearn how to create video projects in Final Cut Pro X, the newest version of Final Cut Pro, a powerful tool for professional video editing. Whether you\'re entirely new to video editing or looking to navigate the most recent changes to the software, you\'ll leave class with an understanding of how to edit compelling video using Final Cut Pro X. \n\nIn this class, you will learn how to:\n\nCreate and manage projects and media\n\nEdit video and audio using the magnetic timeline\n\nUse the precision editor to fine tune edits\n\nAdd transitions, titles and effects.\n\nFinish and create your final edited output\n\nBy the end of class you will have:\n\nThe ability to edit and encode video using Final Cut Pro X and Quicktime. \n\n \n\nNote: Students need to have access to Final Cut Pro X software to complete the weekly assignments. All class discussions will demo Final Cut Pro X.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKaren Nourse teaches in the graduate MFA program at Parsons: The New School for Design.  She received great praise and four awards for her entry into the 48 Hour Film Festival in NYC in June 2009, where she won Best Directing, Best Editing, Best Musical Composition, and Best Supporting Actor for her film The Gift. She and her partner Zachary won the WNYC Radio Soundcheck Music Video contest for the video she produced for The Fiery Furnaces song The End is Near.\n\nAdditionally, she heads the video department at Guideposts magazine and owns a growing content development company, content.io. To see links to all of her work, visit kzfilms.com.\n\nTestimonials\n\n"Karen had tons of experience. The class was a focused group wanting to further their understanding of Final Cut and how it could help their careers. Thanks, Karen!" -- Kathleen Drew\n\n"Karen is a hands-on, caring, knowledgeable instructor. She\'s always ready with advice -- from equipment to buy to edits to make. By the end of the class I felt much more confident using this complicated program than I would ever have thought walking in." -- Carolyn Crapo\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113638
UID:event_8018@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T161247
DTSTAMP;TZID=US-Eastern:20130509T161247
DTSTART;TZID=US-Eastern:20130806T200000
DTEND;TZID=US-Eastern:20130806T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Final-Cut-Pro-X-crs8018.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn how to:\n\nKnow which metrics matter to your brand\n\nUse web analytics to measure social media efforts\n\nMake use of the latest tools for measuring Twitter and Facebook\n\nUse shortcuts to measure and monitor your online activity\n\nDevelop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130520T113638
UID:event_7969@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T122728
DTSTAMP;TZID=US-Eastern:20130404T122728
DTSTART;TZID=US-Eastern:20130806T210000
DTEND;TZID=US-Eastern:20130806T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs7969.html?c=ical
END:VEVENT
END:VCALENDAR