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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Digital Ad Sales - ONLINE - Simon Schatzmann - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSimon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.\n\nTestimonials\n\n"This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource." -- D. Cole\n\n"Simon went above and beyond to make sure all of us received the help we needed. He\'s informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7855@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T162047
DTSTAMP;TZID=US-Eastern:20130220T162047
DTSTART;TZID=US-Eastern:20130618T210000
DTEND;TZID=US-Eastern:20130618T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs7855.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Project Management - New York, NY - Nina Duffy - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThe words project management are cropping up on job listings, as companies need dedicated overseers to keep complex projects on track. Knowing the skills and processes that successful project managers use can help you get your next job or move ahead in your current role. In this course, you\'ll learn how to successfully manage an existing project or new product launch from conception to completion. We will cover the creative, analytical, and organizational skills you need to connect the dots between different departments and keep projects on task. In this class, you will learn how to:\n\nUnderstand the roles and responsibilities of a project manager\n\nOversee new product development from conception to execution\n\nCreate specs, wireframes, and other key project management documents\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nManage an existing product or project\n\nBy the end of class, you will have:Hands-on experience creating project management documents using Microsoft Project and Visio, and an understanding of best practices used to manage new or existing digital projects.\n\n \n\nINSTRUCTOR BIO\nNina Duffy is associate director of project management at Ryan Partnership, where she is responsible for managing production schedule, budget, and workflow from strategy through site architecture, design concepts, and implementation. Her clients include Nestle, Advil, Robitussin, Dimetapp, Chap-Stick, Dole, Hellmann\'s, Knorr, Breyers Ice Cream, and Slim-Fast.\n\nShe also led the development of award-winning, profitable site redesigns and successful interactive promotions for iVillage.com, A&E Television, Priceline.com and Brides.com.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7952@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130322T160254
DTSTAMP;TZID=US-Eastern:20130322T160254
DTSTART;TZID=US-Eastern:20130619T184500
DTEND;TZID=US-Eastern:20130619T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Digital-Project-Management-crs7952.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Strategic Mobile Marketing - ONLINE - Kayla Green - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nWith the proliferation of smart mobile devices, marketers have more access to consumers than ever. In this course, you\'ll learn how to conceive, implement, and manage a mobile marketing strategy. We\'ll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We\'ll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.  In this class, you will learn how to: \n\nOptimize content and email marketing efforts for mobile devices\n\nUse analytics to determine where to focus mobile efforts\n\nUnderstand the anatomy of a mobile landing page\n\nKnow when to use text message (SMS) and multimedia message (MMS) campaigns\n\nAudit a multi-faceted mobile strategy\n\nBy the end of class, you will have:A thorough understanding of mobile marketing and a campaign strategy.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer\'s \'25 Women to Watch\' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7940@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T164433
DTSTAMP;TZID=US-Eastern:20130314T164433
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Strategic-Mobile-Marketing-crs7940.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:InDesign for Writers and Editors - ONLINE - Nicole Alleyne - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class will teach you how to create and edit entire pages in Adobe InDesign, the industry-standard page layout program for magazines, newspapers, and print content publishers. Through lessons and assignments, you\'ll gain hands-on experience and practice. Weekly discussions include live video presentations and demos through our webcast platform. After this class, you\'ll be able to confidently add "skilled in Adobe InDesign" to your resume.\n\nIn this class, you will learn how to:\n\nUse the toolbar and palettes\n\nCreate and edit style sheets\n\nImport images, add colors, and change colors\n\nChange and edit the built-in spell check\n\nCustomize your hyphenations\n\nBy the end of class, you will have: Knowledge of Adobe InDesign for editing projects.You will need access to Adobe InDesign software to complete assignments. You can download a free 30-day trial version of the Adobe InDesign CS5 at adobe.com. Students can complete assignments using any version of InDesign.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nNicole M. Alleyne is a multimedia designer with over 15 years of industry experience. Her portfolio includes print, interactive, web design/development, and photography achievements. She has produced work for Ogilvy Worldwide, The Madison Square Garden Company, Bonnier Publications, South Africa Government Tourism, and Essence Book Publications. Nicole holds a B.F.A. from The School of The Art Institute of Chicago and M.A. from New York University.\n\nTestimonials\n\n"Nicole was a great teacher. Before this class, I wasn\'t sure how to use InDesign. Now I have all of these great skills in a program that was completely foreign to me. She was always there to answer our questions, and went out of her way to help up build our skills." -- Jai Marshall\n\n"Nicole\'s class was a wonderful introduction. It was very interactive and she made sure all questions and concerns were addressed. I would not hesitate to take another class from Nicole!" -- Cynthia Arevalo\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7919@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130306T141413
DTSTAMP;TZID=US-Eastern:20130306T141413
DTSTART;TZID=US-Eastern:20130620T200000
DTEND;TZID=US-Eastern:20130620T210000
LOCATION:Online 
URL:http://www.mediabistro.com/InDesign-for-Writers-and-Editors-crs7919.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Production for Writers and Editors - ONLINE - Darragh Worland - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?\n\nThanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.\n\nIn this class, you will learn how to:\n\nNavigate and create content in a basic Content Management System, such as WordPress\n\nCrop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS\n\nUnderstand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence\n\nKnow which web technologies to follow and which to ignore\n\nMeasure effectiveness and revenue potential through traffic and user engagement analytics\n\nBy the end of class, you will have:A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDarragh Worland is a multiplatform journalist who has worked for major news media in print at Metro and the New York Sun, in television at ABC News, Reuters Video News, and NY1, and for the web at Foxnews.com and NY1.com, where she has written both news and features. \n\nAs a senior multimedia producer for MSN Money, Darragh pitched, shot, and edited financial news video, wrote scripts, and coordinated the creation of charts and graphics for features during the financial crisis. She also teaches DV camera classes to producers, writers, and correspondents at ABC News. Darragh helped launch the first multimedia reporting course for graduate students at NYU\'s Department of Journalism and runs the multimedia lab in the newsroom for the Local East Village blog, a collaboration between NYU and The New York Times. \n\nTestimonials\n\n"Darragh provided actionable information I can directly apply to both my current job and my career in general." -- Melanie Medina\n\n"This class was a great introduction to multimedia. Darragh was always interested in our projects, knew her subject well, and guided us through the maze of programs and applications." -- Jessica Robertson\n\n"This is a great way to put your toes in the water of multimedia journalism. You\'ll learn programs to build your multimedia journalism toolbelt. Darragh is well-informed, thorough, helpful, and friendly." -- Sehnita Joshua Mattison\n\n"Darragh is a gifted teacher who is very giving of both her time and expertise. This was a truly wonderful class." -- Susan McLennan\n\n"Darragh is an excellent instructor. She has great advice to offer any journalist trying their hand at multimedia. Her knowledge and real life experience offer an enriching and supportive environment." -- Brenda Porter-Rockwell\n\n"Darragh is an experienced multimedia instructor who provides a balanced introduction to a challenging process. She was available with help and suggestions every step of the way." -- Joe Cox\n\n"Darragh\'s class was the first online course I\'d ever taken and I was a bit nervous. Would I learn as much as I could in-person? Would it be worth the time and money? I can unreservedly say, yes, yes, and yes! The scope of the content and the instructor\'s level of engagement and responsiveness was fantastic. I completed the class with a finished multimedia piece and tons of tangible skills." -- Brooke ONeill\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7890@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130228T111419
DTSTAMP;TZID=US-Eastern:20130228T111419
DTSTART;TZID=US-Eastern:20130620T200000
DTEND;TZID=US-Eastern:20130620T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Production-for-Writers-and-Editors-crs7890.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Quick Video for the Web - ONLINE - Karen Nourse - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to write a video script and light, shoot, and edit your footage. We\'ll also show you how to broadcast your brand content or creative project on video-sharing sites like YouTube and Vimeo. \n\nWe\'ll explore examples of engaging online video, discuss the cameras and microphones you\'ll need, and teach you the basics of shooting, editing, and distributing your content.\n\nIn this class, you will learn how to:\n\nIntegrate video into your content plan \n\nDraft and edit video scripts \n\nLight, record, and shoot video for the web\n\nSelect the software programs you need to know\n\nPost and tag your entries on YouTube and Vimeo to attract new viewers\n\nBy the end of class, you will have:A video posted to YouTube or Vimeo and the skills to complete new projects going forward.\n\nStudents will need their own consumer-grade cameras to complete the assignments for this class. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKaren Nourse teaches in the graduate MFA program at Parsons: The New School for Design.  She received great praise and four awards for her entry into the 48 Hour Film Festival in NYC in June 2009, where she won Best Directing, Best Editing, Best Musical Composition, and Best Supporting Actor for her film The Gift. She and her partner Zachary won the WNYC Radio Soundcheck Music Video contest for the video she produced for The Fiery Furnaces song The End is Near.\n\nAdditionally, she heads the video department at Guideposts magazine and owns a growing content development company, content.io. To see links to all of her work, visit kzfilms.com.\n\nTestimonials\n\n"Karen had tons of experience. The class was a focused group wanting to further their understanding of Final Cut and how it could help their careers. Thanks, Karen!" -- Kathleen Drew\n\n"Karen is a hands-on, caring, knowledgeable instructor. She\'s always ready with advice -- from equipment to buy to edits to make. By the end of the class I felt much more confident using this complicated program than I would ever have thought walking in." -- Carolyn Crapo\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7938@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T133010
DTSTAMP;TZID=US-Eastern:20130314T133010
DTSTART;TZID=US-Eastern:20130624T200000
DTEND;TZID=US-Eastern:20130624T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Create-Quick-Video-for-the-Web-crs7938.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:HTML - ONLINE - Laura Galbraith - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nHTML is the essential language of the Web. Using a simple system of tags, HTML describes to browsers the structure and appearance of Web pages.\n\n \n\nIn this class, you will learn how to:\n\nUnderstand the basic structure of HTML\n\nIdentify the most commonly used tags\n\nCreate web pages with images and hyperlinks\n\nCreate a basic cascading style sheet (CSS)\n\nBy the end of class, you will have: \n\nHands-on training in the fundamentals of HTML, and an understanding of how to use HTML tags to build a website.\n\nAdmission Requirements:\n\nPhotoshop experience is helpful but not required.\n\nNote: We recommend using Adobe Dreamweaver to complete assignments. You can download a free 30-day trial at adobe.com. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLaura Galbraith is an experienced web designer who has worked with editorial, commercial, and non-profit teams to create interactive content, mobile apps, microsites, and web tools. She has worked for magazines and major brands including Parenting, Field & Stream, Popular Mechanics, The Partnership for Drug Free America, and New York Institute of Technology. Her illustrated work has been featured in Juxtapoz Online, Illustrophile, Faesthetic magazine, and Digital Arts magazine.\n\nTestimonials\n\n"Laura was friendly, knowledgeable, and accessible. I enjoyed the class and found it informative. I already signed up for the advanced class she is teaching." -- Diana Erbio\n\n"This class gave me the background knowledge I needed to greatly improve websites I had created. Laura went the extra mile to answer my questions." -- Sarah Mausolf\n\n"This class gives you a chance to use these skills to build your own website -- a very valuable experience." -- Laura Dangerfield\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7884@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130226T114653
DTSTAMP;TZID=US-Eastern:20130226T114653
DTSTART;TZID=US-Eastern:20130625T200000
DTEND;TZID=US-Eastern:20130625T210000
LOCATION:Online 
URL:http://www.mediabistro.com/HTML-crs7884.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Ad Sales: Getting and Closing the Deal - ONLINE - Spyro Poulos - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nThe advertising landscape is changing, with new opportunities to run ads online in addition to traditional print, television, and out of home campaigns. But the process for selling digital ads is different, and to land clients you\'ll need to know how to approach them and convince them to use some of their ad budgets online. From knowing who to reach out to, what to include in a proposal, and how to close the deal, this webcast will take you through the digital ad sales process.\n\nYou\'ll learn how to:\n\nNavigate a corporate and agency org chart\n\nUnderstand the role of the media buying/planning agency, the CMO, and niche positions\n\nWhen and why to go to the client directly\n\nBreak down a brand portfolio like P&G or Ford Motor \n\nStay ahead of the planning cycle\n\nUnderstand the process of selection on the agency and client side\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\nIf you can\'t make it to the live presentation, you can watch the recording for one week after the live broadcast. \n\n\n\nINSTRUCTOR BIO\nSpyro Poulos works with AdData Express, training ad sales professionals (most of them digital) in how to use their services to create new sales opportunities. He has been in ad sales for the last 15 years, working for New Times Media (now Voice Media), Paper magazine, TOKION (a Japanese publisher), the Aperture Foundation, and Harris Media. He has sold every type of media imaginable (online, print, OOH, event) but at every property he worked with, he was responsible for creating and monetizing their web/digital properties and creating the advertising agency relationships each of them still rely on for their digital revenue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_8028@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T150528
DTSTAMP;TZID=US-Eastern:20130517T150528
DTSTART;TZID=US-Eastern:20130626T160000
DTEND;TZID=US-Eastern:20130626T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-Getting-and-Closing-the-Deal-crs8028.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Quick Video for the Web - New York, NY - Karen Nourse and </br>Zachary Bennett - 1 session, $275
DESCRIPTION:\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to write video scripts and story outlines, shoot and edit it, and broadcast your work on video-sharing sites like YouTube.com. We\'ll explore excellent examples of online video, discuss the cameras and microphones you\'ll need, and teach you to shoot, edit, and encode.\n\nIn this class, you will learn how to:\n\nImprove content with video\n\nUnderstand which programs you need to know\n\nTag your entries to attract new viewers\n\nKnow which formulas you can count on to work for this medium\n\nDevelop a style that keeps viewers coming back for more\n\nBy the end of class, you will have:The skills to shoot, edit and encode video for the web. You will get hands-on experience with a Canon HDV camera, a walkthrough of Final Cut, and skills in shooting and editing.\n\nNote: Equipment will be provided. Students do not need to own cameras.\n\nINSTRUCTOR BIO\nKaren Nourse and Zachary Bennett have over 15 years of experience in digital video and media. Karen teaches digital video at Parsons: The New School for Design in the Design and Technology graduate program and Zachary has helped setup digital studios for NBC, IVillage and Guideposts.com. Additionally, he edited the acclaimed series Spain on the Road Again for PBS with Mario Batali and Gwyneth Paltrow.\n\nThey have both been instrumental in creating and enhancing video blogs, web series, and specials for clients including The New Yorker, Vogue, IVillage, OnNetworks, MSN, Guideposts, Weight Watchers, Barefoot Books, and Break.com.\n\nTestimonials\n\n"I have rarely had teachers with this combination of warmth, personality, and knowledge. Karen and Zachary know how to share and inspire." -- Rick Rodgers\n\n"Karen and Zachary are approachable, knowledgeable, and have great insight. They shared so many crucial details about videography I didn\'t know before this class." -- Ebony Clark\n\n"This course will give you everything you need to know to make the right decisions and financial investment to get started in digital media. You\'ll also learn costly mistakes to avoid." -- Victoria Wurdinger\n\n"Karen and Zachary are very willing to share their hard-earned experience to help students produce compelling videos for the web. This was an action-packed course with a great deal of practical information." -- Kathleen McGrath\n\n"This class was terrific. Karen and Zachary are excellent teachers and I highly recommend their class. You will walk away with new skills and the confidence to proceed!" -- Meryl Zegarek\n\n"This course has inspired me. My mind is bubbling with ideas that I can\'t wait to try out." -- Jocelyn Sambira\n\n"There was so much synergy between Karen and Zachary. They were truly inspirational and shared so much. I highly recommend this course and the instructors!" -- Lisandra Vazquez\n\n"Karen and Zachary have a wide range of information that is informative and practical. Their style made it pleasant to learn in a small class enviornment." -- Christine Frisbee\n\n"I recommend Karen and Zach to anyone interested in videomedia/multimedia. They are great teachers and provide details on all levels for how to create a good video." -- Anh Stack\n\n"Karen and Zach are highly skilled video creators and have that rare gift of being able to communicate information in a manner where one can learn and also enjoy the process. This is a 5 star class." -- Barbara Taff\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7905@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T131349
DTSTAMP;TZID=US-Eastern:20130304T131349
DTSTART;TZID=US-Eastern:20130629T100000
DTEND;TZID=US-Eastern:20130629T160000
LOCATION:KZ Films 521 W 26th Street, 8th floor\n\nNY, NY 10001
URL:http://www.mediabistro.com/Create-Quick-Video-for-the-Web-crs7905.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Tech Writing - ONLINE - Alice Truong - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou don\'t need a tech degree to write about the industry. In fact, this  fast-growing beat seeks out people with a journalism background. From sites including TechCrunch, CNET, Gizmodo, Wired, Engadget, and Mashable,  there\'s a multitidude of opportunities for both new writers and seasoned journalists. In this course, you’ll work with a tech journalism pro to learn the key elements that make up compelling trend pieces, profiles, and gadget reviews. By the end of this course, you\'ll have tech stories ready to be published in tech news outlets.\n\nIn this class, you will learn how to:\n\nFind and develop sources for your articles\n\nResearch and track emerging trends in tech\n\nReach out to companies to get on distribution lists\n\nWrite trend, profile, and gadget review pieces\n\nPitch print and online outlets to get published\n\nBy the end of class, you will have:At least two articles ready to be published in to tech news outlets.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAlice Truong writes about technology and gadgets as a columnist and special contributor at USA Today. She is also a reviews editor for DVICE, the tech and gadgets blog for SyFy Channel. Prior to this, she reported in Chicago, Washington D.C., New York and Hong Kong as a staff reporter for the Wall Street Journal. \n\nAlice has also contributed tech articles to Yahoo, Forbes.com, and Discovery News, where she also served as an editor and researcher for Discovery\'s documentary series How We Invented the World.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7976@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130412T114949
DTSTAMP;TZID=US-Eastern:20130412T114949
DTSTART;TZID=US-Eastern:20130701T210000
DTEND;TZID=US-Eastern:20130701T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Tech-Writing-crs7976.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Tiffany Black - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nTiffany Black is the social media manager at CBS Sports and Facebook topic writer for About.com. Prior to this, she was a senior producer at Inc.com and the editorial producer at InStyle.com. She has also been a producer at SportsIllustrated.com, a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution, and online news editor at the Philadelphia Inquirer.\n\nTestimonials\n\n"Tiffany is excellent. Thanks to her suggestions and feedback, I\'m much more prepared to transition into web writing from print. Just a few days into the course, my boss noted the difference in my web voice." -- Beth Lacey Gill\n\n"Tiffany was an absolute rock star! She was extremely knowledgeable and always had excellent suggestions. I appreciate her dedication and all of the effort she put into the course." -- Elizabeth Siska\n\n"Tiffany is enthusiastic, smart, and encouraging. She is generous with her knowledge of the media world and ways to break into it." -- Nena Donovan Levine\n\n"Tiffany is a powerhouse of knowledge. She disseminates information in a lively, entertaining, thorough, and enticing manner. I was really inspired and challenged." -- Patrick Connolly\n\n"Tiffany was fantastic! She did a terrific job breaking down complicated concepts for people  unfamiliar with them. I would love to take another class with her." -- Gloria Gonzalez\n\n"Tiffany translated her web experience and knowledge into a focused presentation, making it easy to understand and enjoyable." -- Valerie Shestakow\n\n"Tiffany was fantastic. Her knowledge of the field was exhaustive and her presentation was well-organized and easy to follow. This was my first course with mediabistro, and I\'m hooked." -- Barry Moskowitz\n\n"Tiffany is an enthusiastic, articulate, and savvy instructor who knows the business of Web production. Her presentation is clear and her course materials are comprehensive. What more could you ask for?" -- Laura Kidder\n\n"Tiffany was fantastic, knowledgeable, and personable. It was great to see the process as a whole, from writing the content to posting it and making sure that everyone from the editor to the designer to the advertiser is happy!" -- Helena Carey\n\n"Tiffany was, clear, easy to follow, and demonstrated her expertise through high-profile, real-life job experience." -- Alexander Kippen\n\n"Tiffany was very engaging and enthusiastic. She drew on her own experiences, which was very insightful." -- Paul Suwan\n\n"Every week I felt confident that I was gaining new skills and improving in areas of direct and demonstrable value to the job market." -- Marla Dial\n\n"I recommend this class to anyone -- even those who already have a good grasp of the web." -- Michelle Mulligan\n\n"Tiffany\'s guidance, encouragement, and support were great. I\'m encouraged to try my hand at web writing with a more developed and accurate critical eye to edit. I definitely recommend Tiffany." -- G. Comer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7962@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T164859
DTSTAMP;TZID=US-Eastern:20130403T164859
DTSTART;TZID=US-Eastern:20130701T210000
DTEND;TZID=US-Eastern:20130701T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7962.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - ONLINE - Andrew Becks - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7966@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T112453
DTSTAMP;TZID=US-Eastern:20130404T112453
DTSTART;TZID=US-Eastern:20130708T210000
DTEND;TZID=US-Eastern:20130708T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Web-Analytics-crs7966.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - New York, NY - Andrew Becks - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nApply the four pillars of marketing to an online campaign\n\nUse paid search and search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nLaunch successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have:An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7939@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T134228
DTSTAMP;TZID=US-Eastern:20130314T134228
DTSTART;TZID=US-Eastern:20130709T184500
DTEND;TZID=US-Eastern:20130709T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Online-Marketing-crs7939.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Digital Content Strategy - ONLINE - Dan Blank - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nAn effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.  This course will help you define and expand your content business by using audience data to drive creative decisions. You\'ll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.    In class, you\'ll learn how to:\n\nCreate editorial content that aligns with the overall business goals\n\nDevelop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms\n\nUnderstand the content types that best reach your viewers including video, audio, graphics, and interactive features\n\nAnalyze and measure content performance to evaluate your strategy\n\nUnderstand content management and metadata strategies to best organize, sort, and repurpose content\n\nBy the end of class, you will have:A strategic plan for creating, distributing, analyzing, and managing your digital content, a greater understanding of your audience, and a plan to reach users on a variety of digital platforms.The online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDan Blank is the founder of WeGrowMedia.com, where he provides writers and publishers with a strategy to impact communities through branding, content, and marketing.\n\nDan spent a decade at Reed Business Information as director of content strategy & development. He now works with media companies, speaks at publishing conferences, and trains writers in developing their digital strategies. You can find him on Twitter at @DanBlank.\n\nTestimonials\n\n"This was a good overview of digital content management.  I got the big picture and resources to help me move forward. I am glad I took the class." -- Kathryn Madsen\n\n"Dan teaches a dynamic and fundamental class that allows you to immediately apply a new skill set. He is an expert who can teach you how to take your content to the next level. Dan\'s feedback is detailed and purposeful, and he takes the time to respond to each and every question. -- Dena Feingold\n\n"Dan is clear, concise, engaged, and super responsive. He is very constructive and clearly loves the topic he is teaching. Dan made everyone feel comfortable no matter their skill level and was friendly and welcoming. I learned so much!" -- Kelly McMasters\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7943@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130318T152034
DTSTAMP;TZID=US-Eastern:20130318T152034
DTSTART;TZID=US-Eastern:20130709T200000
DTEND;TZID=US-Eastern:20130709T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Content-Strategy-crs7943.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Marketing - ONLINE - Mandy Gresh - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nIn order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you\'ll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your message. We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You\'ll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.In this class, you will learn how to: \n\nUse the four pillars of marketing within an online campaign\n\nIncorporate paid search and best practices of search engine marketing\n\nCreate successful display ads and track ROI on landing pages\n\nImplement the anatomy of a successful email marketing campaign\n\nIdentify the appropriate social media and mobile applications for your marketing strategy\n\nBy the end of class, you will have: An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nMandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards.\n\nMandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.\n\nTestimonials\n\n"I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing." -- Tricia Chatterton-Goldrick\n\n"Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable." -- Michelle Snell\n\n"Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!" -- Susan Sonderegger\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7961@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T163838
DTSTAMP;TZID=US-Eastern:20130403T163838
DTSTART;TZID=US-Eastern:20130709T200000
DTEND;TZID=US-Eastern:20130709T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Marketing-crs7961.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Programming 101: Python, Javascript, and PHP - ONLINE - Susan McGregor - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\n\n\nBasic programming literacy is a requirement in many internet-oriented jobs, and the "learn to code" movement is growing quickly in a variety of different fields. Understanding how computer programmers and software developers identify and solve problems can help you in your career as a project manager, product manager, web editor, and other technology jobs.  \n\nYou\'ll learn the principles and uses of languages like Python, Javascript, and PHP. You’ll also learn the basic building blocks and grammars that drive these languages and the popular libraries that are built with them, best practices for working with code, and some tips on how to communicate better and work more efficiently with technology teams.\n\n \n\nIn this course, you will learn how to:\n\nUnderstand programming languages including  Python, Javascript, and PHP\n\nDistinguish between front-end and back-end programming\n\nIncorporate the basic structures of code and best practices for coding \n\nUnderstand programming terms and tools to better communicate with coders\n\nBy the end of class, you will have:\n\nAn understanding of the fundamentals of programming.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSusan McGregor is an assistant professor with the Tow Center for Digital Journalism at Columbia Journalism School, where she specializes in data journalism and information visualization. Prior to this, she was the senior programmer on the Online News Graphics team at the Wall Street Journal, where she was a recipient of the 2010 Gerald Loeb Award in the "Online Enterprise" category. \n\nSusan is also the co-author of a chapter on data journalism in the collection Computation for Humanity: Information Technology to Advance Society. She holds a B.A. from Harvard in interactive information design and an M.A. from NYU in educational technology.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_8027@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T161653
DTSTAMP;TZID=US-Eastern:20130516T161653
DTSTART;TZID=US-Eastern:20130709T200000
DTEND;TZID=US-Eastern:20130709T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Programming-101-Python-Javascript-and-PHP-crs8027.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside 3D Printing: July 10-11 - Chicago, IL - Susan McGregor - 2 days, $545
DESCRIPTION:WHAT Inside 3D Printing brings together today\'s leading experts of 3D Printing for a 2 day summit on applications and services.\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7867.\n\nPRICE\n$545 ($545 for AvantGuild)\n\nCOURSE DETAILS\nDelve into the current and future impact of 3D printing, as well as its applications and services with leading industry experts. For details, see our Inside 3D Printing website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7987@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130424T100119
DTSTAMP;TZID=US-Eastern:20130424T100119
DTSTART;TZID=US-Eastern:20130710T000000
DTEND;TZID=US-Eastern:20130710T000000
LOCATION:Javits Convention Center 655 West 34th Street New York, NY 10001 
URL:http://www.mediabistro.com/Inside-3D-Printing-July-10-11-crs7987.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Marketing with Social Video - ONLINE - Jennifer Starkey - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nRemember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We\'ll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.\n\nIn this class, you will learn how to:\n\nDissect and comprehend the elements that make a video go viral\n\nUnderstand what it takes to script, edit, and shoot a video\n\nEvaluate production costs and work within your budget\n\nCreate a social video contest with user-generated content and tie it to marketing goals\n\nAssess the merits of VEVO, YouTube, Facebook, and BrightCove\n\nMeasure the effectiveness of your video campaign\n\nBy the end of the class, you will have:An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7926@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T111251
DTSTAMP;TZID=US-Eastern:20130311T111251
DTSTART;TZID=US-Eastern:20130710T200000
DTEND;TZID=US-Eastern:20130710T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Marketing-with-Social-Video-crs7926.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Adobe Illustrator - ONLINE - Andres Jimenez - 2 sessions, $275
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\n\n\nAdobe Illustrator is the key software used by professionals in the advertising and creative industries -- but it’s not just for designers. Copywriters and editors need to know how to develop sample ads and graphics without relying on an art department.\n\nThis class will show you how to use the essential toolsets to work with type and images and create powerful graphics that will resonate with an audience.\n\nIn this class, you will learn how to:\n\nUse the Illustrator toolbars and frequently used windows\n\nWork with basic typography to communicate a message\n\nUnderstand the fundamentals of ad layout \n\nBegin to build an ad portfolio\n\nBy the end of class, you will have:\n\nA sample ad to include in your portfolio and hands-on training in the fundamentals of Illustrator.\n\n \n\nNote: You will need Adobe Illustrator to complete assignments. You can download a free 30-day trial at adobe.com. Email us with questions.\n\n \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAndrés Jimenez currently runs driveHAUS, a creative agency where he is responsible for creative direction, studio management, client relations, and business development. With clients ranging from luxury hotels to major-label recording artists to local restaurants, Andrés has designed and executed digital media strategies for both well-financed brands and small businesses on a budget. His clients include Mayor Cory Booker, Rocawear, Women\'s Professional Soccer, Ricoh Corporation, Verizon, and American Repertory Ballet.\n\nAndrés has designed everything from a website for the Jay-Z/Iconix brand Artful Dodger clothing to a NASCAR paint scheme for Jackson Hewitt that caught the attention of 7 million viewers. He has also been a partner at GMLV and a principal at Tritonic Creative Agency.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_8017@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T155903
DTSTAMP;TZID=US-Eastern:20130509T155903
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Adobe-Illustrator-crs8017.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130620T065258
UID:event_7937@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T161623
DTSTAMP;TZID=US-Eastern:20130313T161623
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs7937.html?c=ical
END:VEVENT
END:VCALENDAR