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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7775@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130110T144555
DTSTAMP;TZID=US-Eastern:20130110T144555
DTSTART;TZID=US-Eastern:20130528T200000
DTEND;TZID=US-Eastern:20130528T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs7775.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - New York, NY - Jim Hopkinson - 6 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7849@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130219T161350
DTSTAMP;TZID=US-Eastern:20130219T161350
DTSTART;TZID=US-Eastern:20130605T184500
DTEND;TZID=US-Eastern:20130605T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Twitter-Marketing-crs7849.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Pinterest: Market Your Brand - ONLINE - Jennifer Gaonach - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIn just three years since its launch, Pinterest has grown to 48.7 million users. If your brand isn’t properly reaching this audience, you’re missing out on a great marketing opportunity on the social visual platform.\n\nIn this webcast, Jennifer Gaonach, the former digital consumer marketing director for Conde Nast, will show you how her team has used Pinterest to reach new audiences as she presents a case study of Epicurious.com. \n\nYou\'ll learn how to:\n\nUnderstand the key metrics of this marketing platform \n\nCreate a Pinterest playbook\n\nBecome a member of the Pinterest community\n\nExpand growth through group boards, sweepstakes, and contests\n\nUse new and upcoming features to stay ahead of the competition and get your content noticed by your audience\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nJennifer Gaonach oversees online consumer marketing for several of Conde Nast\'s top lifestyle brands, including Epicurious, Gourmet, and Brides. Prior to that, she managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House.  \n\nJennifer has run several affiliate programs in travel and retail, and as worked with sponsors including Macys, Ann Taylor, Bed Bath & Beyond, Sandals Resorts, JP Morgan Chase, and American Express. She has been recognized with marketing awards from MIN and OMMA, and has been named Condé Nast marketer of the year.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_8025@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T110507
DTSTAMP;TZID=US-Eastern:20130516T110507
DTSTART;TZID=US-Eastern:20130605T160000
DTEND;TZID=US-Eastern:20130605T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Pinterest-Market-Your-Brand-crs8025.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: June 6 - ONLINE - Jennifer Gaonach - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7925@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130308T125548
DTSTAMP;TZID=US-Eastern:20130308T125548
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-June-6-crs7925.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing Boot Camp: Single Session Pass - ONLINE - Jennifer Gaonach - 1 session, $95
DESCRIPTION:\n\nPRICE\n$95 ($90 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_8001@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T150642
DTSTAMP;TZID=US-Eastern:20130503T150642
DTSTART;TZID=US-Eastern:20130606T140000
DTEND;TZID=US-Eastern:20130606T153000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Boot-Camp-Single-Session-Pass-crs8001.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Inside Social Apps: June 6-7 - San Francisco, CA - Jennifer Gaonach - 2 days, $495
DESCRIPTION:WHAT Inside Social Apps brings together today\'s leading developers of social and mobile apps and games for a 2 day summit on the future and game growth and monetization on social and mobile platforms.\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7891.\n\nPRICE\n$495 ($495 for AvantGuild)\n\nCOURSE DETAILS\nLearn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7767@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T120908
DTSTAMP;TZID=US-Eastern:20130108T120908
DTSTART;TZID=US-Eastern:20130606T000000
DTEND;TZID=US-Eastern:20130606T000000
LOCATION:Hilton San Francisco Union Square - 333 O\' Farrell Street, San Francisco, CA 94102 
URL:http://www.mediabistro.com/Inside-Social-Apps-June-6-7-crs7767.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Community Management - ONLINE - Emily Miethner - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nCommunity management requires an adeptness with online tools and a thorough understanding of your brand and the needs of its audience. Since community managers are at the front lines of the brand experience, interacting with users every day, they’re often the first to notice a problem and the first to propose a solution.\n\n \n\nIn this class, we’ll prepare you for a multi-faceted career in community management at a startup, established company, or organization. We’ll review the fundamentals of the role, including how to respond to positive and negative feedback on Twitter an Facebook, how to develop a customer service strategy using case management tools, and how to build loyal brand evangelists. \n\n \n\nIn this class, you will learn how to:\n\nIncentivize positive and negative feedback from customers about your product, service, or content\n\nEngage your audience on social networks like Twitter and Facebook\n\nUnderstand the benefits and limitations of customer service management tools including Salesforce, Fogbugz, and Get Satisfaction\n\nRespond to users by email in a way that’s informative and maintains an authentic voice \n\nBuild new audiences on Tumblr, Pinterest, and through in-person events\n\nBy the end of class, you will have:An understanding of how to create and maintain connections with your customer base to drive sales and engagement. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nEmily Miethner is a community manager and social media strategist for RecordSetter, an online site tracking and setting goals for world records. As Founder and President of NY Creative Interns, the largest Meetup for college students and recent grads in the country, she has produced dozens of events promoted entirely through social media platforms.\n\nEmily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7841@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130208T104823
DTSTAMP;TZID=US-Eastern:20130208T104823
DTSTART;TZID=US-Eastern:20130610T210000
DTEND;TZID=US-Eastern:20130610T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Community-Management-crs7841.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Twitter Marketing - ONLINE - Jim Hopkinson - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We\'ll also  review proven Twitter techniques for yielding conversions into page views and actual sales. You\'ll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening. In this class, you will learn how to:\n\nBrand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy\n\nOptimize your follower count and increase your targeted audience\n\nDissect the anatomy of a successful tweet\n\nUse TweetDeck, HootSuite, and other services to manage your tweet schedule\n\nIntegrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence\n\nBy the end of class, you will have:A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7892@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T110531
DTSTAMP;TZID=US-Eastern:20130301T110531
DTSTART;TZID=US-Eastern:20130610T200000
DTEND;TZID=US-Eastern:20130610T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Twitter-Marketing-crs7892.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Crowdfunding for Media: The State of the Art - ONLINE - David Marlett - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nIt\'s all over the news -- platforms like Kickstarter and IndieGoGo are making it possible to raise money through reward/donation crowdfunding. With so many developments in this new investment system, it\'s hard to keep up and understand how to get involved. \n\nIn this webcast, David Marlett, executive director of the National Crowdfunding Association, will use examples from the audience to explain how just about any project can be successfully crowdfunded. David will also outline how upcoming legal changes will allow for equity crowdfunding and Reg D/accredited investor crowdfunding.\n\nYou\'ll learn how to:\n\nChoose the right platform and reach out to investors for your potential project\n\nRaise the right amount of money and provide appropriate investor rewards\n\nIdentify entrepreneurs whose businesses might make good investments\n\nUnderstand upcoming legal changes that will affect crowdfunding\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nDavid Marlett is a writer, producer, and director at his production company, BlueRun Media, and CEO of its financing arm, BlueRun Crowdfund.  BlueRun Crowdfund provides innovative consulting, financing, management, and reward-fulfillment services to the film crowdfunding and finance industry. In addition, he is the founder and executive director of the National Crowdfunding Association, the world\'s largest trade association for crowdfunding, and the founder and chairman of the board of the World Crowdfund Federation.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_8031@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T172334
DTSTAMP;TZID=US-Eastern:20130517T172334
DTSTART;TZID=US-Eastern:20130612T160000
DTEND;TZID=US-Eastern:20130612T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Crowdfunding-for-Media-The-State-of-the-Art-crs8031.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Marketing with Social Video - ONLINE - Jennifer Starkey - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nRemember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We\'ll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.\n\nIn this class, you will learn how to:\n\nDissect and comprehend the elements that make a video go viral\n\nUnderstand what it takes to script, edit, and shoot a video\n\nEvaluate production costs and work within your budget\n\nCreate a social video contest with user-generated content and tie it to marketing goals\n\nAssess the merits of VEVO, YouTube, Facebook, and BrightCove\n\nMeasure the effectiveness of your video campaign\n\nBy the end of the class, you will have:An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJennifer Starkey is the manager of audience development and social media for SourceMedia, a diversified media company for the financial services industry. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives for nearly 30 media websites and publications including American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132017
UID:event_7926@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130311T111251
DTSTAMP;TZID=US-Eastern:20130311T111251
DTSTART;TZID=US-Eastern:20130612T200000
DTEND;TZID=US-Eastern:20130612T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Marketing-with-Social-Video-crs7926.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Vine: Create Quick Social Videos to Market Your Brand - ONLINE - Gemma Craven - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nSince its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. \n\nIn this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. \n\nYou\'ll learn how to:\n\nCreate Vine videos that will stand out and get noticed \n\nChoose effective content and visuals that will work for your audience\n\nWrite a script, storyboard, and shoot your video\n\nUse mentions and hashtags to draw attention to your Vines on Twitter \n\nEmbed Vine posts on the web to enhance your site\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n \n\nINSTRUCTOR BIO\nGemma Craven is the executive vice president, New York group director of Social@Ogilvy, where she has worked with AMEX, AOL, British Airways, IBM, IKEA, Microsoft, Nestle, Unilever, and UPS. She co-hosts a weekly podcast for Ogilvy, Weekly Word on Social, talking about how to apply social media best practices to business strategy. She is on the board of directors for the Word of Mouth Marketing Association.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_8029@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T155449
DTSTAMP;TZID=US-Eastern:20130517T155449
DTSTART;TZID=US-Eastern:20130619T160000
DTEND;TZID=US-Eastern:20130619T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Vine-Create-Quick-Social-Videos-to-Market-Your-Brand-crs8029.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Tiffany Black - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nTiffany Black is the social media manager at CBS Sports and Facebook topic writer for About.com. Prior to this, she was a senior producer at Inc.com and the editorial producer at InStyle.com. She has also been a producer at SportsIllustrated.com, a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution, and online news editor at the Philadelphia Inquirer.\n\nTestimonials\n\n"Tiffany is excellent. Thanks to her suggestions and feedback, I\'m much more prepared to transition into web writing from print. Just a few days into the course, my boss noted the difference in my web voice." -- Beth Lacey Gill\n\n"Tiffany was an absolute rock star! She was extremely knowledgeable and always had excellent suggestions. I appreciate her dedication and all of the effort she put into the course." -- Elizabeth Siska\n\n"Tiffany is enthusiastic, smart, and encouraging. She is generous with her knowledge of the media world and ways to break into it." -- Nena Donovan Levine\n\n"Tiffany is a powerhouse of knowledge. She disseminates information in a lively, entertaining, thorough, and enticing manner. I was really inspired and challenged." -- Patrick Connolly\n\n"Tiffany was fantastic! She did a terrific job breaking down complicated concepts for people  unfamiliar with them. I would love to take another class with her." -- Gloria Gonzalez\n\n"Tiffany translated her web experience and knowledge into a focused presentation, making it easy to understand and enjoyable." -- Valerie Shestakow\n\n"Tiffany was fantastic. Her knowledge of the field was exhaustive and her presentation was well-organized and easy to follow. This was my first course with mediabistro, and I\'m hooked." -- Barry Moskowitz\n\n"Tiffany is an enthusiastic, articulate, and savvy instructor who knows the business of Web production. Her presentation is clear and her course materials are comprehensive. What more could you ask for?" -- Laura Kidder\n\n"Tiffany was fantastic, knowledgeable, and personable. It was great to see the process as a whole, from writing the content to posting it and making sure that everyone from the editor to the designer to the advertiser is happy!" -- Helena Carey\n\n"Tiffany was, clear, easy to follow, and demonstrated her expertise through high-profile, real-life job experience." -- Alexander Kippen\n\n"Tiffany was very engaging and enthusiastic. She drew on her own experiences, which was very insightful." -- Paul Suwan\n\n"Every week I felt confident that I was gaining new skills and improving in areas of direct and demonstrable value to the job market." -- Marla Dial\n\n"I recommend this class to anyone -- even those who already have a good grasp of the web." -- Michelle Mulligan\n\n"Tiffany\'s guidance, encouragement, and support were great. I\'m encouraged to try my hand at web writing with a more developed and accurate critical eye to edit. I definitely recommend Tiffany." -- G. Comer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7962@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T164859
DTSTAMP;TZID=US-Eastern:20130403T164859
DTSTART;TZID=US-Eastern:20130701T210000
DTEND;TZID=US-Eastern:20130701T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7962.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Facebook Marketing Intensive: July 10 - ONLINE - Tiffany Black - 4 sessions, $330
DESCRIPTION:WHAT Conference & Workshop\n\nPRICE\n$330 ($300 for AvantGuild)\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7906@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T132254
DTSTAMP;TZID=US-Eastern:20130304T132254
DTSTART;TZID=US-Eastern:20130710T140000
DTEND;TZID=US-Eastern:20130710T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Facebook-Marketing-Intensive-July-10-crs7906.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging - ONLINE - Claire Zulkey - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nA blog can help you stand out, whether you\'re an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.\n\nLearn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. \n\nIn this class, you will learn how to:\n\nChoose a blogging platform that\'s right for you\n\nDesign, organize, and archive your blog using categories, tags, and photos\n\nUse effective tagging, SEO writing, and comment management to develop an audience\n\nIntegrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)\n\nBuild connections with your blogging community with link sharing\n\nBy the end of class, you will have:A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nClaire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire\'s blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.\n\nTestimonials\n\n"Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn\'t want the class to end, as I looked forward to it each week!" -- Julie Lemerond\n\n"Claire was one of the best instructors I\'ve had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7937@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T161623
DTSTAMP;TZID=US-Eastern:20130313T161623
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-crs7937.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Marketing: Master Class - ONLINE - Geoffrey Colon - 4 sessions, $445
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$445 ($420 for AvantGuild)\n\nCOURSE DETAILS\nWhether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it\'s crucial to understand latest trends to get the results you want before your competition does. \n\nIn this intensive class -- limited to 12 students -- you\'ll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You\'ll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.\n\nIn this class, you will learn how to:\n\nAnalyze your audience to measure engagement and see how to connect more closely\n\nAssess and revise efforts to reach influencers, potential customers, and new markets\n\nManage social media resources and balance your workload with tools for time management and scheduling\n\nEvaluate competition, determine which campaigns you should follow, and learn from examples\n\nBy the end of class, you will have:A comprehensive social media strategy including a competitive analysis and an action plan for future success.\n\nThis class is purely workshop-based and does not contain written lectures.\n\nAdmission Requirements:This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.\n\nThe online classroom has several components:\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is vice president of digital influence at Ogilvy, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. \n\nPrior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nGeoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7978@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130412T145314
DTSTAMP;TZID=US-Eastern:20130412T145314
DTSTART;TZID=US-Eastern:20130711T210000
DTEND;TZID=US-Eastern:20130711T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Master-Class-crs7978.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Online Reputation Management - ONLINE - Polly Wood - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nGoogle yourself or your business and see what comes up.  Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are -- one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what\'s the best way to respond to criticism on Yelp or other posting sites?\n\nYou\'ll learn how to:\n\nKnow what online reputation management is -- and isn’t -- and why it matters to everyone\n\nTurn feedback into benefits for businesses, consumers, and prosumers, from online reviews to social media\n\nRespond to commenters -- and what you should never do\n\nLearn from case studies from recent media disasters, including the Amy’s Bakery rant and the viral sorority girl email\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nPolly Wood is director of the special projects team for Reputation.com, the global leader in online reputation management and digital privacy protection. Her clients include politicians, Fortune 100 companies, and their executives.\n\nPrior to this, Polly served as a private equity research analyst with Hall Capital Partners, where she focused on venture capital managers across all investment stages. She is an MBA Candidate at Columbia University\'s Executive Program.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_8026@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130516T153329
DTSTAMP;TZID=US-Eastern:20130516T153329
DTSTART;TZID=US-Eastern:20130717T160000
DTEND;TZID=US-Eastern:20130717T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Reputation-Management-crs8026.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn how to:\n\nKnow which metrics matter to your brand\n\nUse web analytics to measure social media efforts\n\nMake use of the latest tools for measuring Twitter and Facebook\n\nUse shortcuts to measure and monitor your online activity\n\nDevelop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7969@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T122728
DTSTAMP;TZID=US-Eastern:20130404T122728
DTSTART;TZID=US-Eastern:20130806T210000
DTEND;TZID=US-Eastern:20130806T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs7969.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Sarah Stodola - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSarah Stodola has contributed to The New York Times, The Wall Street Journal, New York magazine, The Daily Beast, The Nation, The Awl, Conde Nast Traveler, Slate, and Forbes Traveler. Previously, she worked as an editor at The Fiscal Times, a publication she helped launch and develop from the ground up. \n\nIn 2009 and 2010, Sarah also served as an adjunct scholar for the literary journal Lapham\'s Quarterly. Her essay, "Desperately Seeking Stardom," recently appeared in the book Madonna and Me, from Soft Skull Press.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_7998@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T125221
DTSTAMP;TZID=US-Eastern:20130503T125221
DTSTART;TZID=US-Eastern:20130806T210000
DTEND;TZID=US-Eastern:20130806T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7998.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:LinkedIn 101 - ONLINE - Delia Camasca - 2 sessions, $275
DESCRIPTION:\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\n\n\nLinkedIn is the key social network for recruitment, research, career development, and networking. In this class, you’ll learn how to create and customize a profile that will help the right people find you, how to reach out to leads and contacts, how to cultivate online relationships, and how to use LinkedIn’s tools to enhance your current career or work on a job search.\n\nIn this class, you will learn how to:\n\nBuild a strategic profile on LinkedIn using keywords and SEO techniques\n\nFind new contacts and build relationships\n\nResearch people and companies\n\nUse LinkedIn\'s tools to achieve your goals\n\nBy the end of class, you will have:\n\nA clear, targeted LinkedIn profile and presence and a plan for achieving your career and research goals via LinkedIn.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDelia Camasca specializes in talent acquisition, recruiting for NBC Universal, Disney ABC Media Networks, Lifetime Networks, and Warner Brothers/DC Comics. She has served as a consultant for DataXu, an advertising media technology company, and is currently consulting for HBO. She\'s recruited all levels of marketing, new media, advertising, editorial, news, journalists, broadcast and cable production staff and creative professionals.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_8021@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130515T114316
DTSTAMP;TZID=US-Eastern:20130515T114316
DTSTART;TZID=US-Eastern:20130812T200000
DTEND;TZID=US-Eastern:20130812T210000
LOCATION:Online 
URL:http://www.mediabistro.com/LinkedIn-101-crs8021.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T132018
UID:event_8033@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130523T132722
DTSTAMP;TZID=US-Eastern:20130523T132722
DTSTART;TZID=US-Eastern:20130911T200000
DTEND;TZID=US-Eastern:20130911T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs8033.html?c=ical
END:VEVENT
END:VCALENDAR