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X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Inside Social Apps: June 6-7 - San Francisco, CA - 2 days, $495
DESCRIPTION:WHAT Inside Social Apps brings together today\'s leading developers of social and mobile apps and games for a 2 day summit on the future and game growth and monetization on social and mobile platforms.\n\nHave a question? Email us at events@mediabistro.com or call (212) 547-7891.\n\nPRICE\n$495 ($495 for AvantGuild)\n\nCOURSE DETAILS\nLearn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130518T100045
UID:event_7767@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130108T120908
DTSTAMP;TZID=US-Eastern:20130108T120908
DTSTART;TZID=US-Eastern:20130606T000000
DTEND;TZID=US-Eastern:20130606T000000
LOCATION:Hilton San Francisco Union Square - 333 O\' Farrell Street, San Francisco, CA 94102 
URL:http://www.mediabistro.com/Inside-Social-Apps-June-6-7-crs7767.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Strategic Mobile Marketing - ONLINE - Kayla Green - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nWith the proliferation of smart mobile devices, marketers have more access to consumers than ever. In this course, you\'ll learn how to conceive, implement, and manage a mobile marketing strategy. We\'ll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We\'ll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.  In this class, you will learn how to: \n\nOptimize content and email marketing efforts for mobile devices\n\nUse analytics to determine where to focus mobile efforts\n\nUnderstand the anatomy of a mobile landing page\n\nKnow when to use text message (SMS) and multimedia message (MMS) campaigns\n\nAudit a multi-faceted mobile strategy\n\nBy the end of class, you will have:A thorough understanding of mobile marketing and a campaign strategy.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer\'s \'25 Women to Watch\' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130518T100046
UID:event_7940@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T164433
DTSTAMP;TZID=US-Eastern:20130314T164433
DTSTART;TZID=US-Eastern:20130619T200000
DTEND;TZID=US-Eastern:20130619T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Strategic-Mobile-Marketing-crs7940.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Strategic Mobile Marketing - ONLINE - Kayla Green - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing. \n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nWith the proliferation of smart mobile devices, marketers have more access to consumers than ever. In this course, you\'ll learn how to conceive, implement, and manage a mobile marketing strategy. We\'ll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We\'ll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.  In this class, you will learn how to: \n\nOptimize content and email marketing efforts for mobile devices\n\nUse analytics to determine where to focus mobile efforts\n\nUnderstand the anatomy of a mobile landing page\n\nKnow when to use text message (SMS) and multimedia message (MMS) campaigns\n\nAudit a multi-faceted mobile strategy\n\nBy the end of class, you will have:A thorough understanding of mobile marketing and a campaign strategy.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer\'s \'25 Women to Watch\' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130518T100046
UID:event_7989@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130426T114006
DTSTAMP;TZID=US-Eastern:20130426T114006
DTSTART;TZID=US-Eastern:20130807T200000
DTEND;TZID=US-Eastern:20130807T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Strategic-Mobile-Marketing-crs7989.html?c=ical
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