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BEGIN:VEVENT
SUMMARY:Digital Ad Sales - ONLINE - Simon Schatzmann - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSimon Schatzmann is the CEO/President of the start-up entertainment company Fortune Girls/Zeus Media. Prior to this, he was vice president of online sales, e-commerce, and digital strategy for The New Yorker and held publishing positions at Nickelodeon Publishing, MTV Networks, and Pokemon USA. Simon has worked on multiple magazine launches and specializes in Internet sales, digital strategy, custom media and publishing, brand licensing and extensions, and new business development.\n\nTestimonials\n\n"This was an excellent course on launching your own magazine and the business side of a magazine, from conception to publication. Simon was perfect for the course and was knowledgeable and a valuable resource." -- D. Cole\n\n"Simon went above and beyond to make sure all of us received the help we needed. He\'s informative, engaging, and has a wealth of knowledge for those of us who are novices in the publishing industry." -- Octavia Dingle\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T034303
UID:event_7855@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130220T162047
DTSTAMP;TZID=US-Eastern:20130220T162047
DTSTART;TZID=US-Eastern:20130604T210000
DTEND;TZID=US-Eastern:20130604T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs7855.html?c=ical
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BEGIN:VEVENT
SUMMARY:Nonfiction Book Proposal - ONLINE - Jill Rothenberg - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nNonfiction books -- a market easier to break into than fiction -- are the backbone of publishing. Whether self-help, travel, health, memoir, business, current affairs, or any other number of categories, there\'s no shortage of readers for nonfiction that teaches, transforms, and captivates readers interested in a particular subject. In this class, you\'ll learn how to convey your idea in a winning book proposal and why taking the time to do so will make or break your chances of getting it noticed and sold. You\'ll also learn what is appropriate for writers who have an idea for a book, but would like to know the complete and correct execution of this vital marketing product.In this class, you will learn how to:\n\nIdentify whether your idea is a good one\n\nThink through the essential ingredients of a book proposal\n\nFormat the proposal\n\nWrite your proposal letter\n\nUnderstand the nuts and bolts of the nonfiction publishing industry\n\nBy the end of class, you will have:A marketable nonfiction book proposal package ready to send out to agents, including a query letter and sample chapter.\n\nStudents who have taken this class have published with:Simon and Schuster, Perseus/Running Press, and Simon Spotlight.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJill Rothenberg is an editor who has helped journalists and writers develop their nonfiction book proposals and transform them into award-winning and commercially successful titles. At Westview Press/Perseus Book Group, this included Blood Diamonds, which was made into a film starring Leonardo DiCaprio. At Seal Press/Avalon Publishing Group, she edited Confessions of a Naughty Mommy: How I Found My Lost Libido, featured on NBC\'s Today Show. Her work has appeared in the San Francisco Chronicle, Urban Moto Magazine, Woman\'s Best Friend: Women Writers on the Dogs in Their Lives, and P.S.: What I Didn\'t Say. \n\nTestimonials\n\n"After taking Jill\'s class, I scored an agent who told me the book proposal was one of the best ones she has seen."  --  Rob Koebel\n\n"My query letter, written with help from the class and Jill, resulted in a well-regarded agent requesting my proposal. I\'m thrilled!" -- Marge Thorell\n\n"Jill was a wonderful instructor -- friendly, encouraging, and always ready and willing to answer questions." -- Shann Fountain-Culo\n\n"Jill was an outstanding instructor. She gave honest, constructive feedback that made my proposal 10 times better." -- Marla Majewski\n\n"Jill\'s experience, knowledge, and insight of the publishing industry, plus the structure and format of the class, made it an incredible experience and really taught me how to fine-tune my pitch and craft a stellar proposal." -- Kristi Daniels\n\n"Jill guides her students with clear lectures, detailed critiques, and lively chats. By the end of Jill\'s course I had a solid book proposal and a clear idea of the content of my entire book." -- Jill Johnson\n\n"Jill\'s a great motivator, cheerleader, and fountain of knowledge. She is a spot-on editor and the most thorough class instructor I have encountered." -- Lovelace Cook\n\n"Jill will be at the top of my book\'s acknowledgement page. I would totally take another class from her!" -- Anna Cox\n\n"Jill\'s expert information, her kind, supportive advice and feedback, and her belief in writers to create excellent nonfiction book proposals made getting a book published a reality." -- Patricia Wilkinson\n\n"I couldn\'t have gotten my book proposal written without the class and instructor. Jill was fabulous ." -- Ellen Rosenthal\n\n"Jill is a talented teacher and a savvy editor. She is supportive and her wisdom is insightful for those of us trying to make the leap to becoming nonfiction book authors." -- Meg Robbins\n\n"Jill offered great feedback and insight into class submissions. She was very helpful and responsive to our questions." -- Stacy Jensen\n\n"Jill is a compassionate and knowledgeable instructor who knows publishing from all sides. I would recommend her to anyone tackling a nonfiction project." -- Susan McDonald\n\n"Jill is very experienced and insightful. She helped all of us bring the quality of our proposals up several notches, think of more ways to promote ourselves, and to get the word out about our books." -- Malorye Branca\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T034303
UID:event_7883@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130226T102917
DTSTAMP;TZID=US-Eastern:20130226T102917
DTSTART;TZID=US-Eastern:20130605T210000
DTEND;TZID=US-Eastern:20130605T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Nonfiction-Book-Proposal-crs7883.html?c=ical
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SUMMARY:Digital Ad Sales: Getting and Closing the Deal - ONLINE - Spyro Poulos - 1 session, $49
DESCRIPTION:\n\nPRICE\n$49 ($39 for AvantGuild)\n\nCOURSE DETAILS\nThe advertising landscape is changing, with new opportunities to run ads online in addition to traditional print, television, and out of home campaigns. But the process for selling digital ads is different, and to land clients you\'ll need to know how to approach them and convince them to use some of their ad budgets online. From knowing who to reach out to, what to include in a proposal, and how to close the deal, this webcast will take you through the digital ad sales process.\n\nYou\'ll learn how to:\n\nNavigate a corporate and agency org chart\n\nUnderstand the role of the media buying/planning agency, the CMO, and niche positions\n\nWhen and why to go to the client directly\n\nBreak down a brand portfolio like P&G or Ford Motor \n\nStay ahead of the planning cycle\n\nUnderstand the process of selection on the agency and client side\n\nHow this works:\n\nYou\'ll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked\n\nYou\'ll have the chance to ask questions and get advice from the speaker in real time\n\nYou\'ll receive a copy of the speaker\'s presentation slides and access to a recording of the presentation\n\n\n\nINSTRUCTOR BIO\nSpyro Poulos works with AdData Express, training ad sales professionals (most of them digital) in how to use their services to create new sales opportunities. He has been in ad sales for the last 15 years, working for New Times Media (now Voice Media), Paper magazine, TOKION (a Japanese publisher), the Aperture Foundation, and Harris Media. He has sold every type of media imaginable (online, print, OOH, event) but at every property he worked with, he was responsible for creating and monetizing their web/digital properties and creating the advertising agency relationships each of them still rely on for their digital revenue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T034303
UID:event_8028@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130517T150528
DTSTAMP;TZID=US-Eastern:20130517T150528
DTSTART;TZID=US-Eastern:20130626T160000
DTEND;TZID=US-Eastern:20130626T170000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-Getting-and-Closing-the-Deal-crs8028.html?c=ical
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BEGIN:VEVENT
SUMMARY:Nonfiction Book Proposal - New York, NY - Ryan D. Harbage - 8 sessions, $550
DESCRIPTION:\n\nPRICE\n$550 ($525 for AvantGuild)\n\nCOURSE DETAILS\nNonfiction books -- a market easier to break into than fiction -- are the backbone of publishing. Whether self-help, travel, health, memoir, business, current affairs, or any other number of categories, there\'s no shortage of readers for nonfiction that teaches, transforms, and captivates readers interested in a particular subject. In this class, you\'ll learn how to convey your idea in a winning book proposal and why taking the time to do so will make or break your chances of getting it noticed and sold. You\'ll also learn what is appropriate for writers who have an idea for a book, but would like to know the complete and correct execution of this vital marketing product.In this class, you will learn how to:\n\nIdentify whether your idea is a good one\n\nThink through the essential ingredients of a book proposal\n\nFormat the proposal\n\nWrite your proposal letter\n\nUnderstand the nuts and bolts of the nonfiction publishing industry\n\nBy the end of class, you will have:A marketable nonfiction book proposal package ready to send out to agents, including a query letter and sample chapter.Students who have taken this class have published with:Simon and Schuster, Perseus/Running Press, and Simon Spotlight.\n\nINSTRUCTOR BIO\nRyan D. Harbage is a literary agent at The Fischer-Harbage Agency, Inc, where his clients include Ethan Brown, Courtney Eldridge, Bill Eppridge, Aliya King, Amy Sullivan, and Jackson Taylor. Previously, Ryan edited several bestselling books for Little, Brown & Company, the Penguin Group, and Simon Spotlight Entertainment, which he helped create and launch. His opinions on books and writing have appeared in The New York Times, The Los Angeles Times, The Chicago Tribune, The Atlanta Journal-Constitution, Poets & Writers, and Publisher\'s Weekly.\n\nTestimonials\n\n"Ryan was savvy, focused, knowledgeable, and provided a great template for a winning proposal. My proposal sealed a deal with Penguin to publish my first solo book!" -- Bruce Frankel\n\n"I went home from Ryan\'s class feeling pumped, polished my proposal, and by morning, all the agents had responded. I now have a book deal and the perfect editor who completely gets my vision." -- Kate Torgovnick, author \n\n"Any aspiring writer should sign up for this class. RYan gives great insight into the do\'s and don\'ts in dealing with agents and editors in all genres." -- Mercedes Vizcaino\n\n"I came away enthused about the industry, about my prospects as a future author, and jazzed to have been surrounded by so many bright, creative peers." -- Emma Johnson\n\n"Ryan offers an insider\'s view of the publishing industry and, as an agent, provides a useful step-by-step guide. His classes are peppered with tips you won\'t find in a manual." -- Marissa Charles\n\n"Ryan is very experienced and knowledgeable. I left feeling much clearer about what I need to do to complete my proposal and get it to agents." -- Lisa Zamosky\n\n"With the help of Ryan and this class I was able to finish my nonfiction book proposal and signed with a fantastic agent!" -- Katie Sweeney\n\n"Ryan is clear, logical, bright, and very knowledgeable. He communicated openly and explained a vast range of information about what makes a good book proposal. He also offered meaningful insights into the publishing industry." -- Deborah Everett\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T034303
UID:event_8019@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T164401
DTSTAMP;TZID=US-Eastern:20130509T164401
DTSTART;TZID=US-Eastern:20130912T184500
DTEND;TZID=US-Eastern:20130912T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Nonfiction-Book-Proposal-crs8019.html?c=ical
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