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X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Job Search Intensive: Webcast Pass: June 11 - ONLINE - 4 sessions, $145
DESCRIPTION:WHAT Interactive online conference & workshop\n\n\n\nPRICE\n$145 ($130 for AvantGuild)\n\nCOURSE DETAILS\nSee our Job Search Intensive website.Looking for a job can be tough and it\'s easy to get discouraged. At Mediabistro, we talk to hiring managers and employers every day, and we know what companies are looking for. Our innovative 4-week online conference is designed to help you discover your unique qualifications and learn how to showcase your skills to employers. Join us. It could make all the difference in your job search.Learn from leaders in career management how to:\n\nDefine your target job and learn how to get the position you\'re after\n\nEffectively communicate your core skills and competencies in your resume, cover letters, and online presence\n\nCreate your personal brand and use social media to get the word out about your strengths and your goals\n\nActivate your professional network\n\nImprove your face-to-face connections and create connections online\n\nThe discussion topics, along with interactive conversations with advisors and peers, will help you target your goals, refine your search, and move forward with your career.\n\nClick here for full details and to see a list of past guest speakers.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7931@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T135309
DTSTAMP;TZID=US-Eastern:20130313T135309
DTSTART;TZID=US-Eastern:20130611T140000
DTEND;TZID=US-Eastern:20130611T150000
LOCATION:Online 
URL:http://www.mediabistro.com/Job-Search-Intensive-Webcast-Pass-June-11-crs7931.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Quick Video for the Web - ONLINE - Karen Nourse - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to write a video script and light, shoot, and edit your footage. We\'ll also show you how to broadcast your brand content or creative project on video-sharing sites like YouTube and Vimeo. \n\nWe\'ll explore examples of engaging online video, discuss the cameras and microphones you\'ll need, and teach you the basics of shooting, editing, and distributing your content.\n\nIn this class, you will learn how to:\n\nIntegrate video into your content plan \n\nDraft and edit video scripts \n\nLight, record, and shoot video for the web\n\nSelect the software programs you need to know\n\nPost and tag your entries on YouTube and Vimeo to attract new viewers\n\nBy the end of class, you will have:A video posted to YouTube or Vimeo and the skills to complete new projects going forward.\n\nStudents will need their own consumer-grade cameras to complete the assignments for this class. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKaren Nourse teaches in the graduate MFA program at Parsons: The New School for Design.  She received great praise and four awards for her entry into the 48 Hour Film Festival in NYC in June 2009, where she won Best Directing, Best Editing, Best Musical Composition, and Best Supporting Actor for her film The Gift. She and her partner Zachary won the WNYC Radio Soundcheck Music Video contest for the video she produced for The Fiery Furnaces song The End is Near.\n\nAdditionally, she heads the video department at Guideposts magazine and owns a growing content development company, content.io. To see links to all of her work, visit kzfilms.com.\n\nTestimonials\n\n"Karen had tons of experience. The class was a focused group wanting to further their understanding of Final Cut and how it could help their careers. Thanks, Karen!" -- Kathleen Drew\n\n"Karen is a hands-on, caring, knowledgeable instructor. She\'s always ready with advice -- from equipment to buy to edits to make. By the end of the class I felt much more confident using this complicated program than I would ever have thought walking in." -- Carolyn Crapo\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7938@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130314T133010
DTSTAMP;TZID=US-Eastern:20130314T133010
DTSTART;TZID=US-Eastern:20130624T200000
DTEND;TZID=US-Eastern:20130624T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Create-Quick-Video-for-the-Web-crs7938.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Quick Video for the Web - New York, NY - Karen Nourse and </br>Zachary Bennett - 1 session, $275
DESCRIPTION:\n\n\nPRICE\n$275 ($250 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to write video scripts and story outlines, shoot and edit it, and broadcast your work on video-sharing sites like YouTube.com. We\'ll explore excellent examples of online video, discuss the cameras and microphones you\'ll need, and teach you to shoot, edit, and encode.\n\nIn this class, you will learn how to:\n\nImprove content with video\n\nUnderstand which programs you need to know\n\nTag your entries to attract new viewers\n\nKnow which formulas you can count on to work for this medium\n\nDevelop a style that keeps viewers coming back for more\n\nBy the end of class, you will have:The skills to shoot, edit and encode video for the web. You will get hands-on experience with a Canon HDV camera, a walkthrough of Final Cut, and skills in shooting and editing.\n\nNote: Equipment will be provided. Students do not need to own cameras.\n\nINSTRUCTOR BIO\nKaren Nourse and Zachary Bennett have over 15 years of experience in digital video and media. Karen teaches digital video at Parsons: The New School for Design in the Design and Technology graduate program and Zachary has helped setup digital studios for NBC, IVillage and Guideposts.com. Additionally, he edited the acclaimed series Spain on the Road Again for PBS with Mario Batali and Gwyneth Paltrow.\n\nThey have both been instrumental in creating and enhancing video blogs, web series, and specials for clients including The New Yorker, Vogue, IVillage, OnNetworks, MSN, Guideposts, Weight Watchers, Barefoot Books, and Break.com.\n\nTestimonials\n\n"I have rarely had teachers with this combination of warmth, personality, and knowledge. Karen and Zachary know how to share and inspire." -- Rick Rodgers\n\n"Karen and Zachary are approachable, knowledgeable, and have great insight. They shared so many crucial details about videography I didn\'t know before this class." -- Ebony Clark\n\n"This course will give you everything you need to know to make the right decisions and financial investment to get started in digital media. You\'ll also learn costly mistakes to avoid." -- Victoria Wurdinger\n\n"Karen and Zachary are very willing to share their hard-earned experience to help students produce compelling videos for the web. This was an action-packed course with a great deal of practical information." -- Kathleen McGrath\n\n"This class was terrific. Karen and Zachary are excellent teachers and I highly recommend their class. You will walk away with new skills and the confidence to proceed!" -- Meryl Zegarek\n\n"This course has inspired me. My mind is bubbling with ideas that I can\'t wait to try out." -- Jocelyn Sambira\n\n"There was so much synergy between Karen and Zachary. They were truly inspirational and shared so much. I highly recommend this course and the instructors!" -- Lisandra Vazquez\n\n"Karen and Zachary have a wide range of information that is informative and practical. Their style made it pleasant to learn in a small class enviornment." -- Christine Frisbee\n\n"I recommend Karen and Zach to anyone interested in videomedia/multimedia. They are great teachers and provide details on all levels for how to create a good video." -- Anh Stack\n\n"Karen and Zach are highly skilled video creators and have that rare gift of being able to communicate information in a manner where one can learn and also enjoy the process. This is a 5 star class." -- Barbara Taff\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7905@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T131349
DTSTAMP;TZID=US-Eastern:20130304T131349
DTSTART;TZID=US-Eastern:20130629T100000
DTEND;TZID=US-Eastern:20130629T160000
LOCATION:KZ Films 521 W 26th Street, 8th floor\n\nNY, NY 10001
URL:http://www.mediabistro.com/Create-Quick-Video-for-the-Web-crs7905.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Tiffany Black - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nTiffany Black is the social media manager at CBS Sports and Facebook topic writer for About.com. Prior to this, she was a senior producer at Inc.com and the editorial producer at InStyle.com. She has also been a producer at SportsIllustrated.com, a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution, and online news editor at the Philadelphia Inquirer.\n\nTestimonials\n\n"Tiffany is excellent. Thanks to her suggestions and feedback, I\'m much more prepared to transition into web writing from print. Just a few days into the course, my boss noted the difference in my web voice." -- Beth Lacey Gill\n\n"Tiffany was an absolute rock star! She was extremely knowledgeable and always had excellent suggestions. I appreciate her dedication and all of the effort she put into the course." -- Elizabeth Siska\n\n"Tiffany is enthusiastic, smart, and encouraging. She is generous with her knowledge of the media world and ways to break into it." -- Nena Donovan Levine\n\n"Tiffany is a powerhouse of knowledge. She disseminates information in a lively, entertaining, thorough, and enticing manner. I was really inspired and challenged." -- Patrick Connolly\n\n"Tiffany was fantastic! She did a terrific job breaking down complicated concepts for people  unfamiliar with them. I would love to take another class with her." -- Gloria Gonzalez\n\n"Tiffany translated her web experience and knowledge into a focused presentation, making it easy to understand and enjoyable." -- Valerie Shestakow\n\n"Tiffany was fantastic. Her knowledge of the field was exhaustive and her presentation was well-organized and easy to follow. This was my first course with mediabistro, and I\'m hooked." -- Barry Moskowitz\n\n"Tiffany is an enthusiastic, articulate, and savvy instructor who knows the business of Web production. Her presentation is clear and her course materials are comprehensive. What more could you ask for?" -- Laura Kidder\n\n"Tiffany was fantastic, knowledgeable, and personable. It was great to see the process as a whole, from writing the content to posting it and making sure that everyone from the editor to the designer to the advertiser is happy!" -- Helena Carey\n\n"Tiffany was, clear, easy to follow, and demonstrated her expertise through high-profile, real-life job experience." -- Alexander Kippen\n\n"Tiffany was very engaging and enthusiastic. She drew on her own experiences, which was very insightful." -- Paul Suwan\n\n"Every week I felt confident that I was gaining new skills and improving in areas of direct and demonstrable value to the job market." -- Marla Dial\n\n"I recommend this class to anyone -- even those who already have a good grasp of the web." -- Michelle Mulligan\n\n"Tiffany\'s guidance, encouragement, and support were great. I\'m encouraged to try my hand at web writing with a more developed and accurate critical eye to edit. I definitely recommend Tiffany." -- G. Comer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7962@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130403T164859
DTSTAMP;TZID=US-Eastern:20130403T164859
DTSTART;TZID=US-Eastern:20130701T210000
DTEND;TZID=US-Eastern:20130701T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7962.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - ONLINE - Andrew Becks - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nAndrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company\'s digital media and television brands.\n\nAndrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.\n\nTestimonials\n\n"Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics." -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7966@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130404T112453
DTSTAMP;TZID=US-Eastern:20130404T112453
DTSTART;TZID=US-Eastern:20130708T210000
DTEND;TZID=US-Eastern:20130708T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Web-Analytics-crs7966.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7899@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130301T154101
DTSTAMP;TZID=US-Eastern:20130301T154101
DTSTART;TZID=US-Eastern:20130711T200000
DTEND;TZID=US-Eastern:20130711T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7899.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - New York, NY - Amanda McCormick - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nINSTRUCTOR BIO\nAmanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom. \n\nTestimonials\n\n"If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone\'s experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!" -- Nicole Monahan\n\n"Amanda brings energy, enthusiasm, and professional experience. I\'d definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack\n\n"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito\n\n"I was very impressed with Amanda\'s depth of knowledge. There was never a question she couldn\'t answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read\n\n"Amanda\'s class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla\n\n"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7955@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130329T120538
DTSTAMP;TZID=US-Eastern:20130329T120538
DTSTART;TZID=US-Eastern:20130716T184500
DTEND;TZID=US-Eastern:20130716T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs7955.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Create Your Own Website Using WordPress - ONLINE - Sallie Goetsch - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou need a website. You don’t need advanced coding experience to create one.In this course, learn how to build a website using WordPress, one of the most popular and robust content management systems. Through lectures, assignments, and interactive online discussions, you\'ll gain hands-on experience working within the open-source platform.  In this class, you will learn how to:\n\nInstall WordPress on your web hosting server with your own domain name\n\nUse WordPress to publish pages, articles, and multimedia content like video or photos\n\nChange the appearance of your site using WordPress themes, widgets, and simple CSS coding\n\nUse WordPress plugins to improve your site navigation, enable Google Analytics, or optimize your site for search engines    \n\nConnect with the WordPress community to establish the authoirty of your business or personal brand\n\nBy the end of class, you will have:A live WordPress website that you can maintain and update on your own. Admission Requirements: Students should be prepared to sign up for a web hosting plan (less than $10 a month) and domain name (around $15 a year). If you already have a web host, please have your FTP server name, user name, and password ready. If you already have a WordPress site, please know your login information. The online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSallie Goetsch works with individual clients, small businesses, and non-profit organizations to build and customize websites on WordPress. She has been online since 1985, when she was introduced to BITNET on the mainframe at Brown University.\n\nSallie started hand-coding HTML in 1994 to  produce a web version of her electronic journal. She discovered WordPress in 2005 and flung herself on it with gratitude because it made developing websites so much easier. In 2009, she became organizer of the East Bay WordPress Meetup. Sallie was previously a university lecturer in Greek and Roman drama. You can find her portfolio and blog at wpfangirl.com.\n\nTestimonials\n\n"Thanks to Sallie, I was able to create my WordPress website from scratch and have it up and running in 3 weeks!" -- Amadie Hart\n\n"Sallie has a knack for clearly and concisely explaining the technical aspects of launching a website and the tricky elements of WordPress. She provided very helpful suggestions and resources." -- Jill Laurinaitis\n\n"Sallie is a Wordpress guru and so helpful to me as I create my website. She does everything with a sense of humor and overextended her services for all of us as we went through the pains of putting up our sites." -- Greer Jonas\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7935@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130313T153910
DTSTAMP;TZID=US-Eastern:20130313T153910
DTSTART;TZID=US-Eastern:20130717T200000
DTEND;TZID=US-Eastern:20130717T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Create-Your-Own-Website-Using-WordPress-crs7935.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - New York, NY - Grace Mangum - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033825
UID:event_7908@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130304T150039
DTSTAMP;TZID=US-Eastern:20130304T150039
DTSTART;TZID=US-Eastern:20130724T184500
DTEND;TZID=US-Eastern:20130724T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Web-Analytics-crs7908.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Sarah Stodola - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSarah Stodola has contributed to The New York Times, The Wall Street Journal, New York magazine, The Daily Beast, The Nation, The Awl, Conde Nast Traveler, Slate, and Forbes Traveler. Previously, she worked as an editor at The Fiscal Times, a publication she helped launch and develop from the ground up. \n\nIn 2009 and 2010, Sarah also served as an adjunct scholar for the literary journal Lapham\'s Quarterly. Her essay, "Desperately Seeking Stardom," recently appeared in the book Madonna and Me, from Soft Skull Press.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033826
UID:event_7998@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130503T125221
DTSTAMP;TZID=US-Eastern:20130503T125221
DTSTART;TZID=US-Eastern:20130806T210000
DTEND;TZID=US-Eastern:20130806T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs7998.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Web Analytics - ONLINE - Keidra Chaney - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nRemember when people cared about website hits? Now that that\'s over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.\n\nIn this class, we\'ll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKeidra Chaney is a digital content strategist and analytics consultant. She speaks about social media and web analytics in addition to leading workshops for BlogHer, Girl Scouts of Chicago, International Women\'s Press Association, and the Publicity Club of Chicago.\n\nHer 12-year professional communications career includes experience in journalism, strategic web content strategy, and social media marketing for businesses and nonprofits. She holds an M.A. in Journalism and Mass Communications from University of Wisconsin-Madison.\n\nTestimonials\n\n"Keidra\'s class quickly gave me tools I could take back and immediately apply to my company. Understanding how users are interacting with your website is so important for all parts of our business. I\'m looking forward to turning the information I\'ve gathered into actions that will help me meet corporate goals." -- Clare Ondrey\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033826
UID:event_8045@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130528T144642
DTSTAMP;TZID=US-Eastern:20130528T144642
DTSTART;TZID=US-Eastern:20130923T210000
DTEND;TZID=US-Eastern:20130923T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Web-Analytics-crs8045.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Writing and Editing for the Web - ONLINE - Rachel Bertsche - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nThanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.This course will show you how to write, edit, and produce engaging online content. We\'ll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We\'ll also talk about the trends in online journalism and what they mean for professional writers and editors.\n\nIn this class, you will learn how to:\n\nUnderstand the basics of usability including rules to follow when creating your site\n\nNavigate your blog presence\n\nUse message boards, social networks, and online communities to find sources\n\nCome up with interactive elements for your Web content\n\nUnderstand emerging trends, including online video, social networking, and microblogging\n\nBy the end of class, you will have: The skills to write engaging Web content that connects with readers and expands your audience.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nRachel Bertsche spent three and a half years as a producer at Oprah.com, where she wrote original content and helped adapt TV, magazine, and book club content for the web. She has written for websites including CNN, AOL, Huffington Post, MSN, Vulture (New York magazine\'s entertainment site), MarieClaire.com, Daily Candy, and Blogher. Rachel\'s memoir, MWF Seeking BFF, was released by Ballantine (Random House) in January 2012. She blogs daily at \n\nmwfseekingbff.com. Read more of her work at rachelbertsche.com.\n\nTestimonials\n\n"Any print journalist looking to make a smooth and informed transition to web journalism will find Rachel\'s instruction essential for the journey." -- Mike Knights\n\n"Rachel gets an A+. She is very knowledgeable, her lectures were interesting and informative, and she provided helpful and detailed feedback. She was always very encouraging and positive." -- Stacy Whitman\n\n"Thank you Rachel for sharing your lessons learned and experience as an online editor. Your feedback on assignments was helpful and having a blog as a result of the course is fantastic." -- Sally Mayberry\n\n"This course is a great starting point for someone looking to write/edit web content. Rachel is FANTASTIC! She makes the content digestible and intuitive, and she gives insightful yet succinct feedback." -- Krystn Powers\n\n"Rachel is extremely knowledgeable about web writing, but just as importantly, she knows how to TEACH it! I enjoyed the course and learned a lot in a fairly short time." -- James Erickson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033826
UID:event_8016@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130509T143019
DTSTAMP;TZID=US-Eastern:20130509T143019
DTSTART;TZID=US-Eastern:20130923T210000
DTEND;TZID=US-Eastern:20130923T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Writing-and-Editing-for-the-Web-crs8016.html?c=ical
END:VEVENT
BEGIN:VEVENT
SUMMARY:Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nFrom information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.\n\nThrough weekly assignments, you\'ll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.\n\nIn this class, you will learn how to:\n\nWrite benefit-driven web copy that\'s both engaging and succinct\n\nCreate copy for social networks and curated content for branded communities\n\nTalk with art directors about new digital options\n\nFigure out which media (traditional or new) is best for your marketing message\n\nAdapt your style for social media messaging, mobile content, or a proper landing page\n\nBy the end of class, you will have:Experience (and portfolio samples) to apply to web, mobile and social media copywriting.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDerek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he\'s worked closely with teams to create copy that\'s compelling and compatible for Web 3.0.\n\nTestimonials\n\n"Derek\'s class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project." -- Jennifer Clinehens\n\n"I appreciated Derek\'s experience and willingness to share what he\'s learned to give  us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe\n\n"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan\n\n"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams\n\n"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T033826
UID:event_8003@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130506T121821
DTSTAMP;TZID=US-Eastern:20130506T121821
DTSTART;TZID=US-Eastern:20130926T200000
DTEND;TZID=US-Eastern:20130926T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Copywriting-for-the-Web-crs8003.html?c=ical
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