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SUMMARY:Event Planning - ONLINE - Laura Lachman - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Public Relations.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nIn this course, you\'ll learn how to create successful events from conception to completion. You\'ll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you\'ll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations. This class will follow the process of planning an event from beginning to end.\n\nIn this class, you will learn how to:\n\nCreate production documents including production reports, timelines, budgets, and event recaps\n\nDevelop invitations, advertisements, calendar listings, and media alerts \n\nCreate and manage an event budget\n\nWrite effective sponsorship decks\n\nThink creatively to build strategic collaborations\n\nBy the end of class, you will have: The skills to create successful events for a brand, business, or client.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through written lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLaura Lachman is the Promotion & Events Director at Condé Nast Traveler. She has produced top-level events for luxury and consumer brands around the world. Previously, she was senior manager of fashion and retail events at Vogue, special events manager at Gucci, and regional event director at Gen Art Chicago, where she produced the Gen Art Film Festival. Her events have been feted throughout the media including The New York Times, Vogue, and WWD.\n\nIn addition to event execution, she provides her clients with strategic consulting on business development, partnerships/sponsorships, marketing initiatives, and public relations. Recent projects include Nokia Art In Motion, the Warren-Tricomi Opening Party at The Plaza, Veuve Clicquot Le Grande Dame by Riva launch, Tory Burch Fall 2010 Fashion Show, Thompson Hotels, Nanette Lepore Spring 2010 Show, Y-3 2010 show, and ArtWalk.\n\nTestimonials\n\n"I give Laura an A+! The class was great, we all worked together, and people shared information while Laura shared her extensive experience." -- Sylvia Smyrek\n\n"I really enjoyed Laura\'s class. She demonstrates her expertise in a fun and easy to learn way!" -- Alison Rubino\n\n"Laura gave a deft and compelling overview of event planning from physical to tempermental aspects, business to creative. She was the most organized and thorough presenter I\'ve seen." -- Janie Ho\n\n"Laura was extremely knowledgeable and gave great insight. I hope she teaches other classes because I would surely take them. Thanks Laura, you were awesome!" -- Tiffany Rose\n\n"Figuring out what you\'re trying to sell and your target audience is a skill that can benefit anyone. I recommend this class to people interested in planning a specific event or the events that make up one\'s life." -- Valerie Lee\n\n"Laura was great. She provided helpful and detailed assessments of assignments and was very encouraging. The lectures were well laid out and straightforward and she was always available for questions." -- Heidi Thompson\n\n
LAST-MODIFIED;TZID=US-Eastern:20130618T184611
UID:event_7785@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130111T145750
DTSTAMP;TZID=US-Eastern:20130111T145750
DTSTART;TZID=US-Eastern:20130429T210000
DTEND;TZID=US-Eastern:20130429T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Event-Planning-crs7785.html?c=ical
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