BEGIN:VCALENDAR
PRODID:-//mediabistro.com//RemoteApi//EN
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://www.mediabistro.com/courses/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Brand Writing - New York, NY - Jean Railla - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company\'s customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.\n\nIn this course, you will learn how to:\n\nIdentify core values & brand DNA\n\nPinpoint key competitors and conduct a SWAP analysis\n\nTell a seamless brand story across all collateral\n\nDevelop social media, email, and loyalty strategies\n\nKnow when brand partnership is an appropriate strategy\n\nBy the end of class, you will have:\n\nA brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.\n\nINSTRUCTOR BIO\nJean Railla is the founder of Railla/Forrest, a boutique copywriting agency where she produces compelling copy for Estee Lauder, Vivre, and Scandia Down. She was also the writer behind R/GA\'s award-winning NIKE Goddess website and the associate creative director on Walmart\'s My Holiday iPhone app.\n\nIn addition to her copywriting career, Jean created getcrafty.com, which is largely credited with sparking the hip crafting trend. In 2004 she published Get Crafty: Hip Home Ec  and appeared as a judge on the Style Channel\'s Craft Corner Deathmatch. Her writing has appeared in the Utne Reader, Bust, Craft, and Babble.com and she is a regular contributor to NPR\'s Word of Mouth. View her work at jeanrailla.com.\n\nTestimonials\n\n"Jean believes in her students and has built an inviting, friendly atmosphere. No matter what level you enter her course at, you will leave a stronger brand analyst, social media marketer, and web copywriter. Guaranteed." -- Thomas Francis\n\n"Jean\'s warm and creative personality made for an open and energetic class. She was helpful in providing answers and setting projects for us to work on to build out our portfolios. I would happily work with her again. Loved her!" -- Ashley Johnson\n\n"Jean is extremely knowledgeable about web writing and leveraging social media. She gives great feedback and has a wealth of knowledge and tips. She\'s also smart and funny, which adds to the enjoyment of being in her class. Highly recommended!" -- Erika Dunham\n\n"Jean is extremely generous with suggestions for improving work and unleashing creativity. As a rookie in all things interactive, I felt very comfortable about my level of knowledge relative to others -- all thanks to Jean!" -- Kathryn Manuelian\n\n"I learned as much and had more fun in this course as in many of my graduate school marketing classes. I highly recommend Jean.\' -- Anne Hollyday\n\n"Jean puts together a dynamic, informative class on digital copywriting. Filled with practical how-tos and best practices, her course gives you the tools to get started." -- Zhanna Veyts\n\n"Jean is awesome! Her extensive experience, combined with her quest to master what\'s new in web, advertising, and interactive, allows you to gain a solid understanding of copywriting. I couldn\'t have asked for a better teacher!" -- Claire Zahm\n\n"Jean\'s experience, knowledge, and candor put the growing world of digital copywriting in layman\'s terms. After her course, I feel confident taking the next step in my career." -- Monique Gramby\n\n
LAST-MODIFIED;TZID=US-Eastern:20130521T174145
UID:event_7796@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130118T120630
DTSTAMP;TZID=US-Eastern:20130118T120630
DTSTART;TZID=US-Eastern:20130418T184500
DTEND;TZID=US-Eastern:20130418T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Brand-Writing-crs7796.html?c=ical
END:VEVENT
END:VCALENDAR