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Back to Home > Courses and Seminars > On Demand > From Blogger to Author

From Blogger to Author

How bloggers get book deals and what this means for publishing

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How do you go from successful blogger to successful author? It's not all about traffic. Our bloggers-turned-authors discuss how their blogs got them noticed, played a part in their writing process, and helped or hurt when their books hit the shelves. ICM agent Kate Lee and Seal Press editor Laura Mazer offer the publishing industry perspective.

8 videos
1 hour 18 minutes total running time

December 11, 2006

Shot and edited by Resolution Seven


Maxwell Gillingham-Ryan
Apartment Therapy
Kate Lee
literary agent, ICM
Michael Malice
founding editor and co-author, Overheard in New York
Laura Mazer
managing editor, Seal Press
Julie Powell
Julie and Julia: My Year of Cooking Dangerously
Robert Rummel-Hudson
Schuyler's Monster
Rachel Kramer Bussel (moderator)
freelance writer and blogger

Table of Contents

Sections Length Size
  Highlights from the Panel FREE!
Watch a free preview of the From Blogger to Author panel discussion.
3:04 4.3 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.
1. Intros and how these blogs became books
From career disillusionment to the addiction of an online journal, the panelists explain what drove them to write.
10:00 19 MB
2. When did publishing begin to take blogs seriously?
Plus, the importance of a Web presence in a book proposal.
10:00 19 MB
3. Blogging's instant gratification vs. authoring's relative silence
Blogging can be freeing; feedback can be brutal.
10:00 19 MB
4. Do most bloggers have unrealistic expectations?
A profile in the New York Times can guarantee a book deal, but how does everyone else get an agent's attention?
10:00 19 MB
5. Prospects for fiction writers, handling publicity, and advice for bloggers who want to publish books
Plus, how to manage oversaturation while creating buzz.
10:00 19 MB
6. More advice and mistakes to avoid
The importance of having a good agent.
10:00 19 MB
7. Panelists disagree on getting an agent vs. contacting publishing houses directly
The role of an old-fashioned, proofread query letter.
10:00 19 MB
8. Audience questions: Web traffic or buzz? Is the era of the blogger/author over?
Plus, is there a book market for bloggers who work as a team?
8:49 17 MB

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