In-person classes have a dedicated instructor to guide you, assignments to help you make progress, and evening meeting times to connect you with classmates. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students to form new connections. Classes include weekly lessons, workshopping, and assignments. There is also an ongoing online discussion forum where you can connect with your instructor and classmates between meeting sessions.
Launch a successful digital marketing campaign
- Wednesdays 6:45-9:45pm ET, 6 sessions full schedule
In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the Web to successfully deliver your message.
We’ll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You'll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We’ll also discuss how to measure ROI and track the effectiveness of your campaign.
In this class, you will learn how to:
- Apply the four pillars of marketing to an online campaign
- Use paid search and search engine marketing
- Create successful display ads and track ROI on landing pages
- Launch successful email marketing campaign
- Identify the appropriate social media and mobile applications for your marketing strategy
By the end of class, you will have:
An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.