Twitter Tools for Marketing

Learn the tools and applications to streamline your Twitter experience and maximize your impact

  • sections:
  • Discussions Wednesdays 8-9pm ET, 2 sessions full schedule

So you have a Twitter account and you understand the basics. But Twitter can be overwhelming -- how does anyone find the time to get new followers, increase engagement, and read all of those tweets?

In this class, taught by social media marketer and founding editor of Mediabistro’s Lauren Dugan, you’ll learn the tools that will best optimize your professional brand. These tools will help you find the people, companies, and conversations to follow, maximize your tweet reach, better engage with your followers, and measure your influence.

In this class, you will learn how to:

  • Manage your Tweet schedule using TweetDeck, Hootsuite, and other services
  • Create impactful interaction through customer service Twitter tools
  • Search for people, trends, and content
  • Measure your Twitter influence through Klout, Twitalyzer, and other services
  • Use tools to analyze your followers, social growth, and other metrics

By the end of class, you will have:

A clear, targeted Twitter strategy and a plan for using new Twitter tools to accomplish your goals on the platform.

Lauren Dugan is an author, speaker and social media marketing consultant. She has several published books to her name, including FT Press' Twitter 101: Everything You Need to Know about Twitter Marketing. Formerly the founding editor of MediaBistro's AllTwitter, the largest Twitter-specific resource on the web, Lauren has been writing about all things social media marketing since 2010. When she's not helping small and medium businesses develop effective social media marketing strategies through her consulting firm, Lauren also teaches marketers, public relations professionals and business owners how to optimize their social media presence as an online course instructor.

  • "Lauren knows Twitter and is on the cutting edge of how to get the most from it for your organization or business. She is helpful, pleasant, and knowledgeable. I would take another course from her without hesitation."

    Kristen Kelleher