User Experience Design

Learn to create a great user experience on your website to improve traffic and build your customer base

  • sections:
  • Discussions Mondays 9-10pm ET, 4 sessions full schedule

Companies need content creators, marketers, consultants, and strategists who understand how to create well-designed, engaging websites and digital products. Learn how to apply the principles of user experience to increase engagement and turn visitors into loyal users and customers.

In this class, you will learn how to:

  • Improve the usability of products and services
  • Conduct user research to understand what your customers want
  • Test and implement changes to your site or product
  • Identify key performance indicators to meet business objectives and increase return on investment
  • Audit your website and think from the perspective of the user

By the end of class, you will have:

A strategic plan to improve the usability of your website or digital product, and a firm understanding of best practices for user experience.

Laurie Kalmanson is a user experience specialist with Clickfire Media and Request Marketing. Her clients and projects have included American Express, BlueCross BlueShield, CBS.com, Deloitte, Dilbert/United Media, Ford, Hugo Boss, Mercedes-Benz, Standard & Poor's, T-Mobile, and Time Inc. Her favorite methods include sitemaps, storyboards, wireframes, user flow diagrams, landing pages, and A/B conversion testing.