• sections:
  • Discussions Mondays 9-10pm ET, 4 sessions full schedule

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

  • Read an analytics dashboard
  • Gather information about your site visitors from analytics data
  • Identify your best performing Internet marketing channel
  • Understand your lead generation or sales funnel
  • Know what drives conversion to improve results

By the end of class, you will have:

The ability to analyze your data and a firm understanding of its impact on your business.

Andrew Becks is vice president, audience development for PGOA Media, where he oversees content strategy and audience development for the company's digital properties including AmericanProfile.com, Relish.com, SpryLiving.com, MoneyLiving.com, and DailyParent.com. He previously served as director, audience development for Scripps Networks Interactive, where he supported the Food Network, Food.com, and Cooking Channel. He was also database marketing manager, where he managed email and database marketing efforts for the company's digital media and television brands. In his free time, he works as a freelance digital marketer and web/database developer.

  • "Andrew is a terrific teacher. Has the ability to teach and make the class content understandable to all levels of experience. He showed us very practical applications of the analysis through assignments we can use in our everyday work."

    Kevin Moran

  • "Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics."

    Michelle Snell