Writing and Editing for the Web

Write knockout copy and launch a career in online content

  • sections:
  • Discussions Mondays 9-10pm ET, 4 sessions full schedule

Thanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.

This course will show you how to write, edit, and produce engaging online content.

We'll discuss how to thrive in a high-tech medium with the editorial skills you already have. We'll highlight the main differences between writing and editing for the Web versus print. We'll also talk about the trends in online journalism and what they mean for professional writers and editors.

In this class, you will learn how to:

  • Understand the basics of usability including rules to follow when creating your site
  • Navigate your blog presence
  • Use message boards, social networks, and online communities to find sources
  • Come up with interactive elements for your Web content
  • Understand emerging trends, including online video, social networking, and microblogging

By the end of class, you will have:

The skills to write engaging Web content that connects with readers and expands your audience.

Rachel Bertsche spent three and a half years as a producer at Oprah.com, where she wrote original content and helped adapt TV, magazine, and book club content for the web. She has written for websites including CNN, AOL, Huffington Post, MSN, Vulture (New York magazine's entertainment site), MarieClaire.com, Daily Candy, and Blogher. Rachel's memoir, MWF Seeking BFF, was released by Ballantine (Random House) in January 2012. She blogs daily at mwfseekingbff.com. Read more of her work at rachelbertsche.com.

  • "Any print journalist looking to make a smooth and informed transition to web journalism will find Rachel's instruction essential for the journey."

    Mike Knights

  • "Rachel gets an A+. She is very knowledgeable, her lectures were interesting and informative, and she provided helpful and detailed feedback. She was always very encouraging and positive."

    Stacy Whitman

  • "Thank you Rachel for sharing your lessons learned and experience as an online editor. Your feedback on assignments was helpful and having a blog as a result of the course is fantastic."

    Sally Mayberry

  • "This course is a great starting point for someone looking to write/edit web content. Rachel is FANTASTIC! She makes the content digestible and intuitive, and she gives insightful yet succinct feedback."

    Krystn Powers

  • "Rachel is extremely knowledgeable about web writing, but just as importantly, she knows how to TEACH it! I enjoyed the course and learned a lot in a fairly short time."

    James Erickson