Editors on Truth Serum
Editors at leading publications discuss the new rules of success in print and online
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PRICE SYNOPSIS DURATION/TIME DATE OF PANEL Shot and edited by Resolution Seven |
)Speakers
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| Tom Foster former editor, Men's Journal |
Brandon Holley editor-in-chief, Jane |
Stacy Morrison editor-in-chief, Redbook |
Susan Schulz editor-in-chief, CosmoGIRL! |
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| Richard David Story editor-in-chief, Departures |
Jacob Weisberg editor-in-chief, Slate.com |
Laurel Touby
(moderator) founder and CEO, mediabistro.com |
Table of Contents
| Sections | Length | Size | |
| PREVIEW | |||
Highlights from the Panel 
FREE! Watch a free preview of the Editors on Truth Serum panel discussion. |
1:32 | 2.7 MB | |
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Crib Sheet (PDF) Download this outline and use it to take notes. Includes resources and other information. |
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| 1. | How the Editors Became Editors
From staying true to one publication and climbing the ladder, to the importance of initiative and thorough idea pitches, the editors share their career maps. |
11:48 | 21 MB |
| 2. | Online Versus Offline
Schulz, Story, and Weisberg continue the discussion of how they became editors. Panelists also discuss their approaches to online and offline publishing: how the two differ in staffing, style, and tone. |
9:06 | 16 MB | 3. | Web Strategies
Panelists reveal their approaches to online publishing: amount of staff dedicated to the web, the direction of various web products, and the importance of retaining focus and community in a supersaturated medium. |
8:19 | 15 MB |
| 4. | Editors Are People, Too
The editors mull over brand, tribe, and identity, including the limitations of publishing on the web, such as the disappearance of long-form journalism. Laurel inquires: "What is the dumbest thing you've ever done?" |
11:27 | 20 MB |
| 5. | Audience Q&A: Part 1
Mistakes in their careers? Holley suggests that magazine covers, like magazines, should be bolder: in an uncertain climate, editors tend to produce "safe" but milquetoast products. Laurel delves into questions from the audience. |
10:30 | 19 MB |
| 6. | Audience Q&A: Part 2
Laurel recounts the panelists' tips for success, submitted prior to the panel. |
5:58 | 11 MB |
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