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Sree Sreenivasan: Blogs Every Media Professional Should Know

Behind the latest buzzwords are business strategies you can use

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. Introduction - New Media (7:26) 7:26 FREE!
    Sree discusses how media consumers receive and interpret information, how media producers release information, and how recent media stories have changed the news landscape.
  4. Changing the Game (7:22) 7:22 FREE!
    Using examples of blogs and sites that have changed the world of media, Sree highlights the uprising of new media outlets that didn't exist only a few years ago. The essential ingredients for a successful blog: passion and interest.
  5. Basic Features of Blogs (6:30) 6:30 FREE!
    Sree discusses the elements of a blog, including headline, short item, links, pictures, post title, time stamp, and permalink.
  6. Categories (5:47) 5:47 FREE!
    Sree explains the importance of categories for organization and how "blog rolls" can boost the traffic of blogs.
  7. Different Kinds of Blogs (10:52) 10:52 FREE!
    By defining a variety of blog types and blog terms, Sree explains aggregator/highlighter blogs, original reporting blogs, blog swarms, moblogs, and the overall blogosphere.
  8. Finding Blogs (10:12) 10:12 FREE!
    The browsing continues as Sree shows examples of notable blogs and explains how to search for blogs using Sphere or Google Blog Search.
  9. Frequency of Posts (12:08) 12:08 FREE!
    Sree discusses how the number of daily postings is based on the rhythm of the blog and the effect comment boxes have on readers.
  10. Rulers of the Blogosphere (11:56) 11:56 FREE!
    Sree explores how and why some blogs have been successful.
  11. Blog Types (8:42) 8:42 FREE!
    Technology blogs, entertainment blogs, city blogs – Sree defines various types of blogs.
  12. Creating a Blog (14:01) 14:01 FREE!
    Sree demonstrates how to create a blog on choosing a blog name, adding photos, linking your blog to your own website, etc.
  13. Site Statistics (13:09) 13:09 FREE!
    Using Gawker as an example, Sree demonstrates how to find statistics on the number of visitors, page views, and other metadata. He also gives advice on how to boost traffic to your website.
  14. Money (10:51) 10:51 FREE!
    Sree explains how Google ads are bought and sold based on ad space and keywords.
  15. Online Advertising and Video Blogging (9:59) 9:59 FREE!
    Continuing the discussion of online profitability, Sree discusses online advertising as well as video blogging via YouTube.
  16. Podcasts (5:39) 5:39 FREE!
    Sree comments on multimedia web services, focusing on podcasting.
  17. RSS and XML (10:19) 10:19 FREE!
    Sree delves into the blog subscription process, covering RSS, XML, blog readers, and more.
  18. Questions and Answers (12:04) 12:04 FREE!
    Sree offers his final thoughts and fields questions from the audience about web finances, plagiarism, and the ubiquitous thirst for external links.

Video Details

Columbia Dean Sree Sreenivasan takes you behind the buzzwords of Web 2.0 to reveal the strategies and business models that make sites like YouTube, Facebook, and Wikipedia tick. And if you don't know what Web 2.0 is, don't worry—that's lesson one.

Sreenivasan clearly defines and illustrates principles like the Web as a platform, the architecture of participation, online communities, folksonomy, and mobility. You'll understand how they work on successful sites, and how they can work for you.

1 video
21 minutes total running time

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