Build Your Brand’s Identity

Establish a powerful brand identity

Online Course – Brand Writing

In a sea of options, great brands should be easy to recognize and hard to forget. Learn how to create a compelling brand story and set the parameters for how consumers perceive and receive it on any platform.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Define a brand beyond your company’s logo
  • Research your brand and the marketplace to mitigate risk and mine insights
  • Position your brand to set it apart from the competition
  • Develop a research-based marketing strategy to connect with your consumer
  • Create a concise, poignant mission statement
$129
/$104 for AvantGuild Members

  • View syllabus
  • Approximately 2 hours and 15 minutes of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.