Build Your Brand’s Identity
Establish a powerful brand identity
In a sea of options, great brands should be easy to recognize and hard to forget. Learn how to create a compelling brand story and set the parameters for how consumers perceive and receive it on any platform.
IN THIS COURSE YOU WILL LEARN HOW TO:
- Define a brand beyond your company’s logo
- Research your brand and the marketplace to mitigate risk and mine insights
- Position your brand to set it apart from the competition
- Develop a research-based marketing strategy to connect with your consumer
- Create a concise, poignant mission statement
/$104 for AvantGuild Members
- View syllabus
- Approximately 2 hours and 15 minutes of lesson content
- About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.