Lead Generation: Build Your Audience and Turn Leads into Sales

Convert potential leads into paying customers

Level: Beginner
Instructor: Christopher White

Lead Generation: Build Your Audience and Turn Leads into Sales

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 8 video lessons
  • 1.25 hours of lesson content
  • Lead generation campaign exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

B2B Sales, B2B Marketers, Digital Campaign Managers

Skills You Will Learn

Score and qualify your leads by conducting research and creating customer profiles

Utilize lead scoring and lead qualification to measure engagement and prioritize leads

Utilize lead nurturing to guide your audience through the marketing funnel from prospect to sales

Create a Lead Management Plan to set and reach your marketing goals

Nurture leads through content marketing

Select the proper channel to reach your audience

Find and convert prospects through lead targeting

Develop and leverage a content marketing strategy to nurture leads

Use direct marketing to reach current customers

Manage and track your campaign progress

Why Take This Course

In order to bring new customers to your business you need to know how to reach people who are unfamiliar with your brand and convince them to engage with you. This course will teach you how to do that by digging into the science of lead generation and will show you how to to find, collect, and nurture the right customers to a sale.

Learn to build lead generating campaigns from scratch using industry best practices like lead scoring, lead nurturing, content marketing, direct marketing, channel-specific campaigns and step-by-step conversion tactics that are proven to build client lists and convert potential customers into loyal clients.

Session 1

Set Up a Lead Management Plan

  • Lesson 1: Qualifying and Scoring Your Leads
  • Lesson 2: Build Relationships with Lead Nurturing
  • Lesson 3: Lead Generation Channels
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Session 2

Nurture Leads Through the Marketing Funnel

  • Lesson 1: Find Your Audience & Filling the Top of the Funnel
  • Lesson 2: Nurture Mid-Funnel Leads
  • Lesson 3: Convert Low-Funnel Leads into Sales
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About the Instructor

Christopher White

2 Courses

Christopher White is the founder of SpeakSoftlyMarketing.com, a digital marketing firm. He has built and managed marketing programs for non-profits, startups and large enterprises leveraging his expertise in social media marketing, lead generation and Ecommerce.