Project Management Methodologies

Use Agile and Lean to manage the lifecycle of a digital project

Level: Beginner
Instructor: Laura J. Peterson

Project Management Methodologies

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  • Self-paced instruction
  • 16 video lessons
  • 2 hours of lesson content
  • Planning exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Project Managers, Product Managers, Marketers, Anyone who oversees any digital project, Students

Skills You Will Learn

Core principles of Agile and Lean, their terms and how and where they are used in project management

Scrum, Kanban, XP and MoSCoW techniques (and what they mean)

Requirements gathering

Communication management across multiple teams with varied functions and goals

Create inception sprint agenda and value matrices for requirements and risks

Develop roadmaps and backlogs

Facilitate processes necessary to identify a minimum viable product

Define user stories and create feedback loops

Identify, navigate and mitigate potential risk and which risks are acceptable

Fluency in the terminology and nuances of digital project management

Why Take This Course

Learn Agile and Lean—the industry’s most widely used methodologies for digital project management—and take your website or digital products across the finish line to a successful launch.

Learn the core principles of these methodologies and use them to guide planning, implementation, execution, communication and post-launch evaluation. The lessons will build your fluency in project management communication so you can articulate a concept or problem. You will learn how to organize the processes of design, development and testing to ensure requirements are met and risks minimized.

Session 1

Iterating to Minimize Project Risk and Uncover Consumer Value

  • Lesson 1: A brief overview of agile and lean project methodologies, how and why
    they evolved, and several corporate case studies
  • Lesson 2: Understand common techniques and principles of Scrum, Kanban, and
    XP and the conditions in which they’re most applicable
  • Lesson 3: Explore viable, competitive product ideas using purpose-based
    alignment models while generating quantified costs and benefits
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Session 2

Project Inception and Planning Techniques

  • Lesson 1: What questions are used to generate ideas and brand statements while
    identifying key user motivations and desired outcomes?
  • Lesson 2: What techniques and feedback loops are used during inception sprints
    to validate ideas with users?
  • Lesson 3: How do we define and achieve success? What are the most valuable
    aspects of our feature? What are the most risky or costly elements? What could go
    wrong? What risks will we accept before we begin development?
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Session 3

Capturing Priorities and Context

  • Lesson 1: Learn how to create decision-making roadmap tools with your team and
    stakeholders. Use story-mapping techniques, feature epics, and release planning
    to generate an initial MVP (minimum viable product).
  • Lesson 2: Prioritize stories, technical debt or risks, and ideas using matrixing and
    MoSCoW techniques. Learn the hallmarks of clear, actionable requirements and
  • Lesson 3: Learn how stories are presented to teams for estimation, including
    facilitating “grooming” and prioritization sessions for an iteration backlog, giving
    the team as much context and insight as possible to plan and complete their work
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Session 4

Focus, Feedback, and Delivery

  • Lesson 1: Learn about constraint techniques which improve focus and quality
    during development, including velocity measurement, work-in-progress (WIP)
    limits, iterating, prioritizing, zero bug limits, and Definitions of Done.
  • Lesson 2: Gather team and customer feedback on the product during an iteration
    demo; learn how the outputs of the demo help teams determine whether to
    release the product or make adjustments in the next iteration. Consider methods
    in which post-release feedback and metrics are used to influence future release
  • Lesson 3: Learn about the end-of-sprint retrospective, a regular opportunity for
    the team to discuss what went well, what could be improved, and what course
    corrections are needed.
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About the Instructor

Laura J. Peterson

Laura J. Peterson is director of digital production at Grafik Marketing Communications, a full-service brand and digital agency. Prior to this, she launched software and web products for AOL, National Geographic Channel, and the College Board. Her curiosity about how and why high-value products are created unifies her product management background in video games, VoIP, digital media, and large interactive online experiences.