Skills in 60: Email Marketing

Get the fundamentals and more of email marketing

Level: Beginner
Instructor: Maurice Cherry

Skills in 60: Email Marketing

$15
Reg
$49
you save
69%
*Avantguild discount applied at checkout
  • Self-paced learning
  • 4 video lessons
  • 1 hour of lesson content
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Marketers, Sales Reps, Account Executives

Skills You Will Learn

Evaluate email service providers and choose the best one for your brand’s needs

Build your email list

Establish your newsletter template

Develop a content calendar for your email campaigns

Collect data from your campaign

Evaluate data to effectively make changes for future campaigns

Why Take This Course

New marketing channels are constantly emerging, yet email marketing is still one of the most powerful lead generation and marketing tools to leverage. In one hour, you will learn how to establish your email marketing efforts, select the right email service provider, and build and launch your first email marketing campaign. Find tips and best practices that will propel you to successful campaigns and learn how to make tweaks and revisions when something doesn’t work.

Session 1

What is Email Marketing?

  • Learn what email marketing is, why it’s important and some key terminology that’s used when talking about email marketing
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Session 2

How to Get Started

  • Build your email list and how to build a newsletter for email marketing campaigns
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Session 3

Choosing an Email Service Provider

  • Discover some providers and their common features, the costs associated and a few popular providers to consider
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Session 4

Report, Revise, Repeat

  • Measure the efficacy of your campaigns, learn how to gather information to revise future campaigns and learn to create an editorial calendar
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About the Instructor

Maurice Cherry

Maurice Cherry is creative principal at 3eighteen media, a design and consulting agency in Atlanta, GA, and the founder and chairman emeritus of the Black Weblog Awards. He is also the editor-in-chief of Revision Path and curator of 28 Days of the Web, two websites that focus on showcasing Black web designers, graphic designers, and web developers around the world. Maurice was named one of Atlanta’s “Power 30 Under 30" in the field of Science and Technology by the Apex Society, and one of HP’s “50 Tech Tastemakers” in conjunction with Black Web 2.0.